The future of women's magazines

The Future of Media, Explained - from Press Gazette

Kandungan disediakan oleh Chris Stone and New Statesman Media Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chris Stone and New Statesman Media Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

1+ y ago 34:38

MP3•Laman utama episod

Women's magazines (along with other mag sectors) had a tough time in the 2010s, with Marie Claire, Now, InStyle UK, Look and Glamour among the print closures.

But Cosmopolitan UK, owned by Hearst, survived that difficult period and has now massively grown its digital audience in the past eight years from about four million users per month to 16.8 million.

It has made it its mission to be on top of the latest trends, including being one of the first publishers to create shows for Snapchat Discover in the UK in 2018 and experimenting with gaming platform Roblox last year.

Cosmopolitan UK editor-in-chief Claire Hodgson spoke to Press Gazette about what defines the brand in 2023, the role of a modern magazine editor, and how they are preparing for whatever the future may hold next.

Hosted on Acast. See acast.com/privacy for more information.

76 episod

#Business #Chris Stone #New Statesman Media Group #Media #Journalism #News #Newspaper #Media Industry #Digital #Digital Media #Publishing #Press Gazette