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Kandungan disediakan oleh Chris Stone and New Statesman Media Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chris Stone and New Statesman Media Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs

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Manage episode 353537965 series 3406922
Kandungan disediakan oleh Chris Stone and New Statesman Media Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chris Stone and New Statesman Media Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.

Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.

The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episod

Artwork
iconKongsi
 
Manage episode 353537965 series 3406922
Kandungan disediakan oleh Chris Stone and New Statesman Media Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chris Stone and New Statesman Media Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.

Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.

The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

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