Podcast terbaik Jason At Asbury (2024)

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Jason Falls: The Podcast Revolutionary 57:36

8d ago57:36

57:36

What makes podcasting such a great advertising platform? Should you make your own podcast or advertise on existing ones? Is your story compelling enough to build an audience or is it better to leverage any one of the established 4 million plus podcast hosts? How podcasts can be used to train your people and help build a remote workforce. Jason Fall…

1
Linking-In with Keith & Natasha: The Perfect Client 19:56

9d ago19:56

19:56

Join Keith & Natasha as they chew the new business fat after a very long summer and autumn break, as they get to the bottom of what makes the perfect client? Is there ever such a thing as the perfect client for any agency? Is it a myth and legend on a par with Excalibur and Xanadu? The guest for this exciting little podlet is Geraint Edwards, Chief…

1
Steve Fair: The Good, the Bad & the Ugly pitch decks 1:23:02

30d ago1:23:02

1:23:02

Is your company pet holding your agency’s sales back? Is your leadership giving out leader-ick vibes? Agencies often think they know what makes a winning creds or pitch deck, web site or even presenter, but if that were the case, you’d win more pitches, right? Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and pre…

1
Nancy Zare: The LinkedIn Whisperer 1:02:01

2M ago1:02:01

1:02:01

If a picture is worth a thousand words, then what does your LinkedIn profile say about you? Your LinkedIn profile copy, posts and pictures should all be carefully crafted to convey the message you want to give. And so are your prospects’. This gives you a fantastic opportunity to learn more about the person or company that you’re looking to sell in…

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Julie Thompson-Dredge: Project Yourself! 1:01:31

3M ago1:01:31

1:01:31

Female British Entrepreneurs need to behave like American male founders. With a change in government in the UK, what initiatives should they focus on to help grow the economy through innovation and entrepreneurship? We can either tax our way to prosperity or grow our way to success on the world stage. Or both. Julie Thompson-Dredge, founder of Fram…

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Mike Veitch: Your Digital DNA 23:02

3M ago23:02

23:02

Marketing budgets are increasing, and yet creative spend is decreasing. Clients want more creative for less. This podcast teaches you how to find those efficiencies, using working examples in the retail and B2B sector. My guest is Michael Veitch, ex-Saatchi & Saatchi New Zealand and a seasoned digital master, whose new company OutcomePath helps com…

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Linking-In with Keith & Natasha: Agencies & "Purpose" 22:36

3M ago22:36

22:36

https://www.linkedin.com/in/natasha-ellard-shoefield-the-hand/ https://www.linkedin.com/in/ukkeithjsmith/ In the news: Parkrun and phone boxes that power cars. Interview with Jayne Noblet of The Collaborators - What does it mean to be a B Corp? How to obtain B Corp status B Corp and the Food and Drink industry How B Corp helps you win new clients S…

1
Nick Asbury: The Road to Hell - The corruption of 'purpose'. 1:10:03

3M ago1:10:03

1:10:03

The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008. Nick Asbury, creative writer, corporate purpose critic, poet, songsmith, humorist and author of the new blockbuster …

1
Catherine Allison: Teach Yourself to Present 1:19:29

4M ago1:19:29

1:19:29

Discussing the findings of a massive survey of creative agencies and their clients, actor, coach and business presentation guru Catherine Allison gives advice on how to make business presentations, talks, seminars and online meetings fun, engaging, entertaining and most of all, memorable. Catherine uses her extensive career in the spotlight to help…

1
Paul Feldwick: The Pedlar's Song 1:42:39

4M ago1:42:39

1:42:39

The undeniable link between advertising and entertainment explained by Paul Feldwick, the author of ‘Why Does the Pedlar Sing?’ Paul’s investigation into this subject began a few years ago when he worked in senior planning roles in some of the world’s biggest advertising agencies. As our focus on metrics and data increases, it seems our understandi…

1
Euan McMorrow: Sounds Profitable 1:23:57

5M ago1:23:57

1:23:57

Retail stores need to do everything they can to entertain and retain their walk-in customers, and on a wider basis, brands are fighting for an increasingly tougher share of their customers' attention. Sound is the new frontier of marketing and AVC Music specializes in matching brands to audio content. Managing Director Euan McMorrow is ex-radio ind…

1
Adam Graham: The Power of Positive Thinking 1:00:48

5M ago1:00:48

1:00:48

When times get tough, companies always look to the sales team to help them out. The new business role in agencies is one of the most underfunded and yet entirely necessary responsibilities in creativeland. Adam Graham is one of the people who agencies turn to when they need help with their company's growth. He's got years of experience helping crea…

1
David Meikle: Pitch Perfect 1:25:33

6M ago1:25:33

1:25:33

Some incredible agency management advice from David Meikle - former Director of Ogilvy London and Head of Ogilvy Russia. Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla" and “Tuning Up” which have been helping brands and …

1
Linking-In with Keith & Natasha: Agency Names 17:03

6M ago17:03

17:03

What's in a name? Does your agency's name influence its destiny? How important is getting your business's name right? It could mean all the difference between winning and losing. Keith and Natasha pour a coffee and muse this proposition with the help of Laura Bent, a co-Director at creative agency CITE, who relates her own personal experience of tr…

1
The Howard Gossage Show - with Steve Harrison & Dave Dye 1:25:37

6M ago1:25:37

1:25:37

Howard Gossage - often dubbed the "Socrates of San Francisco," revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives - Steve Harrsion and Dave Dye, to write - no, craft - a book documenting some of the most captivating and exemplary pieces of G…

1
Linking-In with Keith & Natasha: The Sweet Spot 17:14

7M ago17:14

17:14

How much your agency charges for its work is critical to success. Or is it? What is creativity worth? How long does it take? Keith & Natasha - two new business experts sit down over a coffee to discuss the issue and how it impacts agency life. We also interview David Meikle, author of 'Tuning Up' and 'How to Buy a Gorilla' on the value of creative …

1
Mark Denton: The New Boy 1:24:20

7M ago1:24:20

1:24:20

We need a hero. We need someone Pleasingly Reserved and Artfully Modest. Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world Yet he still regards himself as the new boy. An hour of entertainment, delivered in Mark's inimitable style: Ageism, the best old TV adve…

1
The Ultimate Success Formula for Men 25:01

7M ago25:01

25:01

On this episode of The Becoming Men Podcast, ⁠⁠⁠⁠Ray De La Nuez⁠⁠⁠⁠ sheds light on the common struggles men face in achieving success and provides two practical steps that you can take to begin on your own success journey. Want to meet with Ray One-on-One on a FREE coaching call? ⁠⁠⁠⁠⁠Click here to book our Zoom Call!⁠⁠⁠⁠⁠ Check out ⁠⁠⁠⁠MasterMyPur…

1
Keith Smith: The Return On Influence 14:27

7M ago14:27

14:27

Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there's so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence. We trust influencers more and more these days, and it's fast becoming THE weapon of choice for so many CMOs. It's not just the h…

1
Linking-In with Keith & Natasha: Lazy Selling 20:13

7M ago20:13

20:13

"Stand and Deliver!" is not a recommended sales technique we've ever heard of, so why are behemoths like Apple, Google, Twitter and Facebook all doing it? Keith & Natasha dissect the right and wrong way to generate new business and create loyalty. In less than 20 minutes! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Trenton Moss: Define your Communication Style 19:49

8M ago19:49

19:49

Who are you? Director, Relater, Socialiser or Thinker? Who you are – how you communicate and who you’re communicating to, depends on knowing this. Grant Thornton says that within this decade, every leader of every dynamic organisation will need to have a clear strategic vision and be able to articulate that to the business. This is important stuff,…

1
Linking-In: Deadly Sins - with Keith & Natasha 15:54

8M ago15:54

15:54

Discussing morality in the creative agency world. What role do agencies play in changing the public mindset when it comes to big oil or tobacco? And what other sins do creative agencies regularly commit? Also - your chance to choose our theme music! Vote: 1. Acid 2. Dance 3. Starsky 4. Chill 5. Cheezy 6. Bebop All in a highly caffeinated 15 minutes…

1
Brad Smith: You Gotta Have Faith 52:20

8M ago52:20

52:20

What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit us in the future. But does believing in the future make it happen? There’s more to the sales process than technique…

1
Dr. Rachel Lawes: Unspoken Lawes 1:12:21

8M ago1:12:21

1:12:21

In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships. Semiotics is the study of signs and symbols and their use or interpretation and my guest - Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of the Marke…

1
Paul Bainsfair (IPA) - the 60:40 rule 1:15:26

9M ago1:15:26

1:15:26

Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with board-level experience at TBWA, Saatchis and Iris, he’s using his 35+ years in t…

1
Keith Smith: Talking to Strangers 17:27

9M ago17:27

17:27

Is today's technology preventing us from developing meaningful relationships - in business and in life? What techniques can we use to make sure that our approaches are both genuine and timely? Keith Smith sits down with experts Natasha Ellard-Shoefield - the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of …

1
David Brown: Is AI eating our lunch? 1:17:59

9M ago1:17:59

1:17:59

David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives. David is a creative agency owner, so he totally understands how AI can be used to help us win business and grow our agencies. We discuss the subject of how the military is using AI and the g…

1
Clare Sutton: Food & Drink & Public Relations 1:01:35

9M ago1:01:35

1:01:35

Clare Sutton, Managing Partner at Public Relations agency Clarion, part of the WPP Group, is a specialist in the food and drink sector. Recently, the agency released its ‘state of the sector’ report on the latest trends and influences in the Food and Beverage industry. It’s a quick analysis of the latest innovations and developments in what is one …

1
Devils, Sparrows, and the Covenant Prayer 13:21

10M ago13:21

13:21

A sermon for New Year’s Eve

1
Jeremy Davies - The Little Christmas Train special episode 47:38

10M ago47:38

47:38

New business expert and comedian Jeremy Davies stops by to share a glass of eggless eggnog and pull a cracker or two. Before we get too drunk on liqueur chocolates, we discuss what we can all learn from sales in other sectors and we breathe new life into the aphorism "People Buy People". We discuss AI, Benders in Escorts, streaming Nottingham Fores…

1
4 Powerful Ways to Finding Purpose & Meaning In Life 10:59

10M ago10:59

10:59

On this episode of The Becoming Men Podcast, ⁠⁠⁠Ray De La Nuez⁠⁠⁠ shares four key pathways to finding your God-given purpose and how it can change your life. Want to meet with Ray One-on-One on a FREE coaching call? ⁠⁠⁠⁠Click here to book our Zoom Call!⁠⁠⁠⁠ Check out ⁠⁠⁠MasterMyPurpose.com⁠⁠⁠ to reserve your spot for our new LIVE virtual course. Th…

1
Episode 5 (feat. Bishop Jamie Englehart) 1:09:55

10M ago1:09:55

1:09:55

TBA

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David Pearl: The Wanderer 1:12:46

10M ago1:12:46

1:12:46

Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that's adopted by most of the high-functioning creatives today? AND... did you know that you can use it too? David Pearl is the creative force behind the global World Wi…

1
How To Be More DISCIPLINED: 7 Rules Every Man MUST Master 13:30

10M ago13:30

13:30

On this episode of The Becoming Men Podcast, ⁠⁠Ray De La Nuez⁠⁠ shares seven of the most powerful rules he's learned as a Marine Corps Officer to forge unstoppable self-discipline. Want to meet with Ray One-on-One on a FREE coaching call? ⁠⁠⁠Click here to book our Zoom Call!⁠⁠⁠ Check out ⁠⁠MasterMyPurpose.com⁠⁠ to reserve your spot for our new LIVE…

1
Keith Smith: Do your f**king homework! 9:13

11M ago9:13

9:13

The value of doing research before making bold marketing moves - and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Lyndsay Haywood: A Very Modern Business Developer 1:16:16

11M ago1:16:16

1:16:16

You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing technique in the toolbox. Fleishman Hillard is one of the founding agency groups of the modern public relations business. Lyndsay Haywood, who looks after the UK arm …

1
Victor Houghton: The Original Search Engine 58:53

11M ago58:53

58:53

While most great creative is inspiration, that inspiration always comes from a source based in facts. These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand. In this show I chat with one of the advertising industry’s leading fact-finders. Victo…

1
Keith Smith: Copyrights and wrongs 10:33

11M ago10:33

10:33

Is it possible to own words? How can a few big players in the UK's dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze? In this podlet, I investigate the issue of copyright and protectionism with the help of Creative Director Mike Everett, Palm PR co-founder Liam Keogh and Trading Standards Authority …

1
Liam Keogh - Palm PR: The Land of Mylk and B+tter 1:21:09

12M ago1:21:09

1:21:09

How to build a PR agency for the future Liam Keogh is the co-founder of PALM PR, arguably the UK’s most creative independent PR agency working in the food and drink and hospitality sector. He's one of those guys who runs through walls to make stuff happen – and it shows in how his agency works. Collaborating with his team to identify future clients…

1
Keith Smith: The Big Green Idea 9:50

1y ago9:50

9:50

Not every green creative is a great creative, but every great creative is a green creative. It takes far less energy for an original advert or promotion to enter the public consciousness than it does a bad one. How big swings are behind some of the most iconic creative ads of our time and how they create their own momentum. Featuring: Sir John Hega…

1
Mike Everett? Who's he? 1:26:03

1y ago1:26:03

1:26:03

In the 1970's Mike Everett went straight from secondary school into advertising, starting in the mail room and eventually trying his hand at copywriting, at which he became an expert. In 1973, he began a 14 year stint at Collett, Dickenson, Pearce and Partners - one of Britain's most outrageously creative and prolific advertising agencies. He worke…

1
Sir John Hegarty: What's the Big Idea? 1:12:42

1y ago1:12:42

1:12:42

One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place. He also explains how great creative is better for the plan…

1
The Black Farmer: It's all about the Sizzle 1:23:25

1y ago1:23:25

1:23:25

A real tale of inspiration, determination and motivation as I sit down with the leader, the brand ambassador, the genius behind The Black Farmer brand – Mr Wilfred Emmanuel-Jones MBE. His story begins as part of the Windrush generation, coming from poor farming stock in Jamaica with his parents, as part of Britain’s shambolic attempt to rebuild the…

1
Keith Smith: Future Shock 10:59

1y ago10:59

10:59

In the 1960's author Alvin Toffler began discussing the theory of Future Shock, a human condition brought about by the rapid change of multiple areas of life; business, domestic, familial and financial. How prophetic his subsequent book 'Future Shock' turned out to be. The 21st century is seeing a manifestation of all the things that Toffler predic…

1
John Caswell: New Agency Model 1:17:22

1y ago1:17:22

1:17:22

New technology such as AI, remote working services and team-working software allows independent premium talent to compete with big monolithic agencies. Premium talent also knows that many of today’s creative and advertising agencies are responding to briefs that won’t fix the company’s problems. John Caswell is premium talent. A youthful veteran of…

1
Keith Smith: Should I stay or should I go? 8:23

1y ago8:23

8:23

Nearly every guest on the Fuel podcast has been asked the question: what made you start your own business? And yet the recent interview with Andrew Bloch brought forth a fantastic view on what it's like to step back from total success and decide to start again. In this podlet, host Keith Smith recournts some of the sage advice that previous guests …

1
Andrew Bloch: My Way 1:59:38

1y ago1:59:38

1:59:38

Andrew Bloch is one of the PR industry’s most well-known stars. After fate sent him as a student through the doors of Lynne Franks PR, probably the coolest and most famous PR agency of the 90s, Andrew developed an instinct for building relationships with brands and companies that were going places. Co-founding his own PR agency at the start of the …

1
Keith Smith: When Influencers Go Bad 13:01

1y ago13:01

13:01

Influencer marketing is a potential minefield of problems. As a trailer for our forthcoming epic episode with Andrew Bloch, former Co-founder of Frank PR, we spoke to some experts in the field of influencer marketing to discuss some of the topics that Andrew raised - namely what to do when brand ambassadors and influencer marketing goes off the rai…

1
Michelle Morgan; Own Your Awkward - Mental health special 1:04:29

1y ago1:04:29

1:04:29

How's your mental health? Creative agency leadership, burnout, redemption, art, inspiration, ownership and responsibility ...and pajamas It's all here in this show all about running a creative agency with a diverse workforce, identifying, diagnosing, and treating mental health issues, opening up to have those awkward conversations and understanding…

1
Keith Smith: Are You Lonesome Tonight? 12:09

1y ago12:09

12:09

What’s the connection between Elvis Presley’s ‘Are you Lonesome Tonight?’ and prospecting for new business? Here's a quick 12 minutes of tips and tricks from the creative industry's new business experts, to help you get over any internal issue you might have. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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