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Keith Smith: The Big Green Idea
Manage episode 421177311 series 3577372
Kandungan disediakan oleh Keith Smith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Keith Smith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Not every green creative is a great creative, but every great creative is a green creative.
It takes far less energy for an original advert or promotion to enter the public consciousness than it does a bad one.
How big swings are behind some of the most iconic creative ads of our time and how they create their own momentum.
Featuring: Sir John Hegarty, Mike Everett, Nils Leonard and Nick Looby
Learn more about your ad choices. Visit megaphone.fm/adchoices
178 episod
Kongsi
