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Nick Asbury: The Road to Hell - The corruption of 'purpose'.

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Manage episode 427122445 series 3577372
Kandungan disediakan oleh Keith Smith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Keith Smith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.

Nick Asbury, creative writer, corporate purpose critic, poet, songsmith, humorist and author of the new blockbuster book The Road to Hell, discusses his perspective on how the advertising and marketing business became consumed with the idea of doing good to the detriment of everything else.

We cover the wide and varied reactions to the book from the industry, the rights and wrongs of BCorp, Edelman's Trust Barometer, the link between tobacco & purpose marketing, Paul Feldwick's superb definition of "creativity", Nick Cave and AI and how ChatGPT's creator OpenAI has switched its purpose-driven goals.

Show notes:

Nick’s LinkedIn profile here: https://www.linkedin.com/in/nick-asbury-2573322/

Asbury & Asbury web site: https://www.nickasbury.com/

Buy the book: https://www.nickasbury.com/writing/roadtohell

Paul Feldwick’s definition of Creativity: https://adassoc.org.uk/credos/what-does-creativity-mean-in-advertising/

Stephen Fry reads Nick Cave’s letter about ChatGPT: https://www.youtube.com/watch?v=iGJcF4bLKd4

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

178 episod

Artwork
iconKongsi
 
Manage episode 427122445 series 3577372
Kandungan disediakan oleh Keith Smith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Keith Smith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.

Nick Asbury, creative writer, corporate purpose critic, poet, songsmith, humorist and author of the new blockbuster book The Road to Hell, discusses his perspective on how the advertising and marketing business became consumed with the idea of doing good to the detriment of everything else.

We cover the wide and varied reactions to the book from the industry, the rights and wrongs of BCorp, Edelman's Trust Barometer, the link between tobacco & purpose marketing, Paul Feldwick's superb definition of "creativity", Nick Cave and AI and how ChatGPT's creator OpenAI has switched its purpose-driven goals.

Show notes:

Nick’s LinkedIn profile here: https://www.linkedin.com/in/nick-asbury-2573322/

Asbury & Asbury web site: https://www.nickasbury.com/

Buy the book: https://www.nickasbury.com/writing/roadtohell

Paul Feldwick’s definition of Creativity: https://adassoc.org.uk/credos/what-does-creativity-mean-in-advertising/

Stephen Fry reads Nick Cave’s letter about ChatGPT: https://www.youtube.com/watch?v=iGJcF4bLKd4

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

178 episod

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