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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
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The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
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Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplishe ...
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Conrad talks to experts in the field. From Neuroscientist, Computer Vision experts, Ad experts, Neuro marketers and anyone else who can help us understand how we can learn to get noticed. Are you paying attention?
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Shonali Bhowmik and Christian Felix

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Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
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Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He expl…
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Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the …
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In this week’s episode of the SIMPLE brand podcast, I talk with Aidan McCullen. Aidan is a change consultant and executive coach who helps organizational teams improve how they engage and innovate. He’s the host of The Innovation Show podcast. And Aidan’s the bestselling author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, O…
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Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of th…
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Your host, Alex Shevelenko, talks with the Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story, Park Howell. Park, an Emmy Award-winning business storytelling coach, talks about the pivotal role of storytelling in business. Park shares about his transition from running an adverti…
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Unlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveragi…
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In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak. Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees. And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Exp…
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In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …
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Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer per…
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In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…
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In this week’s episode of the SIMPLE brand podcast, I talk with Erica Keswin. Erica is an international keynote speaker, a bestselling author, and a workplace strategist who partners with some of the most well-known companies in the world. She's one of Marshall Goldsmith's Top 100 Coaches. And Erica’s the Wall Street Journal best-selling author of …
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Your host, Alex Shevelenko, talks with the CMO of LHD Benefit Advisors, Whitney Boyer. Whitney discusses digital experience software's transformative impact on employee benefits communication, focusing on the RELAYTO platform. Aimed at employee and insurance professionals, Whitney addresses challenges in effectively communicating benefits and highl…
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Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce …
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Your host, Alex Shevelenko, talks with the Founding Partner of Floodgate, Mike Maples. Mike explores the intricacies of seed investing and entrepreneurship. He discusses the evolution of seed investing, the challenges of fundraising, and the critical importance of product-market fit. Mike shares his experiences and insights, emphasizing the need fo…
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Discover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, b…
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In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann. Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear …
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Your host, Alex Shevelenko, talks with the International Keynote Speaker, Bestselling Author, and Executive Advisor, Tim Ash. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation.…
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In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics. This episode is pac…
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Today we are talking to Andy Dooley, former football player, pastor, fitness professional, and in-game host of the Seattle Seahawks. It was an honor getting to talk with Andy today as we get to discuss everything that he has learned as someone that has been around sports for so long. He is someone that has used his platform for good, and gets to co…
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What does it mean to you to keep going? To some, it could mean keep grinding through on the field or court in order to achieve something. To others, it could mean that you need to keep pushing in life to get to where you want to be, both physically and mentally. For Pat O’Malley, this phrase “Keep Going”, means even more. Pat is a former collegiate…
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Use YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTub…
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In this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence. Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and o…
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In this week’s episode of the SIMPLE brand podcast, I talk with Blake Morgan. Blake is known as the “Queen of CX.” She is a customer experience futurist and one of the top keynote speakers in the world. She’s the host of The Modern Customer Podcast and the author of three books, including her latest, The 8 Laws of Customer-Focused Leadership: New R…
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Steve Anderson is the Athletes in Action Campus Director for Grand Valley State University. As he has poured intro athletes for years now, he lives out what it truly means to disciple athletes through relationship building, community, and servant leadership. Throughout his life, he has endured a lot of hardship and struggles, but through it all has…
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Your host, Alex Shevelenko, talks with the Chief Platform Officer of Scale Venture Partners, Craig Rosenberg. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets th…
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Skyrocket your website's organic traffic and drive more conversions through high-intent blogging! In this episode, we dive into effective SEO and content strategies that Steven Schneider, Co-founder & CEO of TrioSEO has mastered. He shares his journey from a finance student to a successful SEO expert, emphasizing the importance of quality content, …
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Your host, Alex Shevelenko, talks with the Keynote Speaker, Communication Consultant, and Trainer of JD Schramm Communications, JD Schramm. JD emphasized that communication and leadership are inextricably linked. Effective communication is not just a tool for leaders; it is the essence of leadership. When JD is called in to address communication is…
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Are you looking to drive more traffic, boost conversions, and enhance your online reputation? In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," explains the principles of social proof and its impact on eCommerce. Discover practical strategies to reduce customer uncertainty and optimize your website with comp…
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In this week’s episode of the SIMPLE brand podcast, I talk with David Avrin. David is one of the most popular Customer Experience speakers and consultants in the world. In fact, over the past 25 years, David has shared his lessons on competitive advantage with leaders and teams from thousands of organizations in 26 countries around the world! And D…
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Coach Kurt Hines is the Head Football Coach of Coronado High School (CA), a Motivational Speaker, and Influencer. As someone that has been coaching for decades now, he truly embodies what it means to live out your calling as a Christian in sports. Coach Hines is extremely motivational, not just to his players but to everyone he comes in contact wit…
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Your host, Alex Shevelenko, talks with the Founder and Executive Chairman of the Board of BrightEdge Technologies, Jim Yu. Jim's story is a testament to the power of resilience and determination. Growing up as the only Asian kid in a South Dakota trailer park, he faced numerous challenges that shaped his entrepreneurial drive. This environment inst…
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Maximize your eCommerce success by harnessing the power of authority in search and on your website. In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," discusses the essential principles of authority. Learn how to apply earned and borrowed authority to enhance your online reputation and optimize your eCommerce…
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Your host, Alex Shevelenko, talks with the CMO of CrunchTime, David Karel. David's journey in B2B marketing is nothing short of inspiring. From his early days at SuccessFactors to leading Bizo's marketing efforts and eventually shaping LinkedIn's B2B marketing suite, David has consistently demonstrated his ability to innovate and drive results. His…
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In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…
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Ready to transform your eCommerce strategy with proven techniques of online influence and pre-suasion? In this episode, discover how pre-suasion, authority, and social proof can enhance your online presence, boost traffic, and drive more sales. Whether you're an eCommerce CEO, executive, or marketer, this episode is packed with actionable strategie…
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In this week’s episode of the SIMPLE brand podcast, I talk with John DiJulius. John is the founder and Chief Revolution Officer of The DiJulius Group, a customer experience consulting firm that helps clients build customer care strategies that lead to happy customers, employees, and shareholders. John has spent decades becoming the authority on bui…
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Your host, Alex Shevelenko, talks with the Chief Business Officer of Perplexity, Dmitry Shevelenko. Dmitry's journey led him through some of Silicon Valley's most influential companies and his current role in shaping the future of AI-driven knowledge consumption. Dmitry's career, the psychology of the modern knowledge consumer, and the innovative s…
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Are you ready to transform your marketing strategies and drive more conversions? Learn how to tap into human behavior to boost your eCommerce success. In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader,…
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In sport and in life, there are things that you can’t control, but Christ calls you to look to him in those moments. James 4 says that “You do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes.” We have so much hope in Christ though. He’s our ONLY hope. And for Laurèn Schiek, s…
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Your host, Alex Shevelenko, talks with Dmitri Alperovitch, Co-Founder & CTO of Crowdstrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast. Dmitri's journey from a high school enthusiast to a leading figure in the cybersecurity…
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Are you ready to master the art of building trust online for your business? Join Scott Brandley and DJ Sprague of Shopper Approved with guest Scott Baradell, the founder of Idea Grove and author of "Trust Signals: Brand Building in a Post-truth World," on this week’s episode of the Ecommerce Traffic & Conversion Podcast. Learn about the connection …
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In this week’s episode of the SIMPLE brand podcast, I talk with Ali Cudby. Ali is the CEO of Alignmint Growth Strategies. With over 15 years advising startups and global companies, Ali’s specialty is transforming customer experience, increasing customer lifetime value, and building customer loyalty. Ali is also the author of the bestselling book, K…
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Today we are talking to Ashley Trierweiler, someone that has achieved a lot as a Division 1 softball player. At both schools she has went to, Santa Clara and Grand Canyon University, here are just a couple of her achievements: WAC champion WAC player of the year All-American All-Conference (multiple times) Number 1 in hits in the nation this year (…
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Are you ready to revolutionize your ecommerce strategy? If you’re looking to drive more traffic, boost conversions, and enhance your online reputation, this is the episode for you. In this episode, we’re joined by James Arnold, a leading expert in search-optimized Q&A, as we dive straight into the world of search-optimized Q&A and its impact on eco…
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Your host, Alex Shevelenko, talks with the Lecturer at Stanford University, Stan Christensen. Stan's reputation for teaching negotiation is more than just a series of tactics aimed at short-term gains. His philosophy centers on the idea that negotiation is about unlocking relationships and creating value for all parties involved. Stan explained tha…
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In a digital age dominated by clicks, conversions, and customer satisfaction, how can you ensure your brand not only survives but thrives? In this episode, we dive deep into the intricate world of SEO with none other than Michael Cottam, a renowned SEO guru who has transformed the digital strategies of over 1,200 businesses globally. We’ll explore …
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