Welcome to Ten Years Years In The Making - a podcast for operating founders who want to learn how to successfully build and scale a direct-to-consumer e-commerce business. I’m your host, Adam Robinson, Founder and CEO of Retention.com. Over the past 2.5 years, my company has gone from $0-$14M ARR with 6 people and zero funding. Prior to that, I bootstrapped Robly Email Marketing to an 8 figure exit. For over 10 years, I’ve been starting, scaling, and selling companies, and through this podca ...
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031: Helping DTC Brands Boost Conversions & Improve Customer Experience with Oren Harnevo
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As AI dominates headlines, eCommerce brands are hard at work trying to figure out how to employ cutting-edge technology to improve their bottom line. For Oren Harnevo’s Feel, however, human touch has been the secret to driving incremental revenue for eCommerce companies. Feel builds 24/7 live sales teams for online businesses, allowing customers to…
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030: Surviving the Third-Party Cookie Apocalypse
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We’re doing things a little differently in this episode as I join Drew Sanocki and Michael Epstein on the Nerd Marketing Ecommerce podcast to discuss what life will look like for DTC companies in a cookieless future. As giants like Google and Apple relay their plans to limit the collection of third-party cookies, eCommerce companies will be forced …
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029: How Bloom’s Greg LaVecchia Built a 9-Figure Supplement Brand
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For many DTC brands, cracking the big-box retailer code can be a challenge. But for Greg LaVecchia and Bloom, placement on Target and Walmart shelves has been rocket fuel on their way to 9-figure sales in just their 4th year of business. Greg is a member of the Forbes 30 Under 30 list and the CEO of Bloom, a DTC supplement company. Along with his w…
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028: How Saatva Disrupted the Mattress Industry and Built a $400M Brand with Ricky Joshi
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Entrepreneurs often follow a simple code: zig while others zag. So while the DTC mattress industry adopted the online “bed-in-a-box” model, Saatva co-founder Ricky Joshi took a different approach, prioritizing white glove delivery, 24/7 customer service and brick-and-mortar storefronts to build a $400M mattress giant. In this episode, Ricky tells t…
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027: The Viral TikTok Strategy WaterBoy Used to Scale to $10M with Mike Xhaxho
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For Mike Xhaxho, building an audience of 25,000 followers for his DTC brand WaterBoy means doing one thing: making a few videos. With just seven TikTok videos, Mike grew WaterBoy’s following from 0 to 25,000, earning millions of views on its way to hitting $10M in sales in the brand’s first two years. Today, Mike sits down with me to talk about Wat…
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026: Unveiling the Secrets to Remarkable Valuations with Santosh Sharan
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When B2B companies find themselves trapped in a cycle of stagnation, one name stands out: Santosh Sharan. Santosh is the president & COO of Apollo.io, the Co-CEO of ContactOut and a current consultant and advisor for me at Retention.com. He has worked with more than 15 B2B companies in major operating roles, including helping ZoomInfo grow from $8M…
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025: How BRUCE BOLT Uses AI Marketing to 2x Conversions with Chris Hall
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For eCommerce founders, the idea of doubling conversion rates without offering a discount sounds too good to be true. But for Chris Hall, it actually happened. Chris is the Senior Marketing Manager at BRUCE BOLT, a batting glove company that went from the brainchild of its 16-year-old founder to outfitting big names in the MLB. One of the keys to B…
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024: How EBOOST Disrupted the Functional Energy Drink Market with Josh Taekman
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Josh Taekman began his career co-founding Bad Boy Entertainment. He served as VP of Marketing, spearheading endorsements, cross-promotional opportunities, and partnerships with outside artists (Jay Z, Lauren Hill, Eminem, Busta Rhymes, 50 Cent, and others). Josh also worked closely with P. Diddy and orchestrated his non-music oriented ventures, inc…
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023: Ekster: The Most Successful Smart Wallet Brand in the World with Olivier Momma
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Olivier Momma is the co-founder of Ekster, a D2C brand that makes “better gear for life on the go.” Think wallets, bags and accessories that aim to save customers time, so they can get back to living life. They’re best known for their breakthrough trackable smart wallets and Forbes named them “The Most Successful Smart Wallet Brand in the World.” O…
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022: How Portland Leather Goods Scaled a 9-Figure DTC Bag Brand with Curtis Matsko
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Just over a decade ago, Curtis Matsko told his wife, “Quit your job and I will start up a company selling things on the Internet and we’ll make $100 million.” Today, that proclamation has manifested into reality, with Curtis’s Portland Leather Goods growing from a garage operation to a $120M+ business on pace to make more than 2 million bags in 202…
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021: Disrupting an Antiquated Industry & Scaling to $150M with Erik Huberman
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Meet Erik Huberman – serial entrepreneur, marketing whiz, and the brain behind Hawke Media—the fastest-growing marketing agency in the US, now valued at more than $150 million! Driven to fill a much needed gap in the market, Erik’s vision was to build an agency that was both accessible and (unlike most agencies) could drive real growth and tangible…
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020: How Postie Digitized the $50 Billion Direct Mail Market with Dave Fink
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In a world of social media, programmatic advertising and digital-first marketing, the direct mail market carries an old-school feel. But did you know that U.S. direct mail is a $50 billion market? To dive into this lucrative-but-overlooked market, I grabbed some time with Dave Fink, the CEO and co-founder of Postie, a data and technology platform t…
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019: Ettitude: The Bamboo Bedding Brand for Eco-Friendly Sleepers
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Creating an eco-friendly product checks boxes for environmentally conscious consumers. But how do you do it in a way that doesn’t compromise your product? In today’s episode, I sit down with Phoebe Yu and Kat Dey, the co-founders of Ettitude — a DTC bamboo bedding, bath and sleep essentials line that aims to become “the Tesla of bedsheets.” Phoebe …
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018: From a 10-Figure Aviation Business to eComm Agency Owner with Lolita Petrossov
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After growing up in Uzbekistan and playing Division 1 collegiate tennis, Lolita Petrossov had never worked a job. So for her first gig, she co-founded JetSmarter, an on-demand private jet charter company valued at over $1 billion before its acquisition by Vista Global in 2018. Now, Lolita is the founder and CEO of Evestar, a marketing agency that h…
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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II
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In Part two of my interview with Jonathan Cronstedt, we dive into how he built the “Kajabi Heroes” program to supercharge growth for what would eventually become a company that’s valued at $2B. In addition to step-by-step advice for building your own community to land referrals and create loyalty, you’ll also hear about … ✔️Creating “North Star” bu…
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016: Building a $100M Brand by Nailing Product-Market Fit with Jonathan Cronstedt — Part I
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With questions around product-market fit, deciding when it’s time to scale, and keeping competitors at bay, the billion-dollar bullseye can often feel tiny to entrepreneurs. Today, Jonathan Cronstedt sits down with me to explain how founders can throw darts that consistently hit the center of their target. Jonathan is the former president of Kajabi…
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015: From Arrested by FBI to Building a $50M Roofing Business with Moises Sanchez
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You’ve undoubtedly heard the term “From Rags to Riches,” but today’s guest has a story that will blow your mind. This might be one of the most insane “American Dream” success stories I’ve ever heard. Don’t say I didn’t warn you! Moises Sanchez’s path to success certainly wasn’t easy. After leaving Mexico with a 6th-grade education, his family moved…
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014: Creating Content and Scaling DTC Brands with Ari Murray
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As the concept of personal branding continues to explode, many creators have the same question: Where do I start? Today, I’m sitting down with Ari Murray, the VP of Growth at Sharma Brands and creator of Go-to-Millions at Workweek, a marketing and founder-focused newsletter with more than 25,000 subscribers. Ari goes over all things content creatio…
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013: Building a $40M Company in Public with Obvi Founder Ronak Shah
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After working for a marketing agency and helping many companies scale to 7 and 8-figures, Ronak Shah realized he had the blueprint to building a successful brand. So, he decided to launch a company of his own. That company is Obvi, a collagen-focused supplement brand that he co-founded with two of his best friends, and grew to $40M in revenue in le…
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012: Scaling Kajabi to a $2B Valuation with Jonathan Cronstedt
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Today, I’m talking with Jonathan Cronstedt, who took the e-learning software giant, Kajabi, from a $6M revenue business to $100M+ and a $2B valuation in just 5 years. In this episode of Ten Years In The Making, we’re talking about the realities of scaling. When do you know it’s time to grow? What are the hidden downsides? Is it always the right cho…
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011: 9-Figures eCommerce Exits with Los Silva
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Are you an eCommerce founder dreaming of an exit? Well, today’s guest, Los Silva, is here to tell you that it’s a great time to sell your business. Take it from Los, a business advisor and established entrepreneur, who says he and his team are currently in the process of selling $300M worth of companies doing between $2M - $15M EBITDA. Today, Los t…
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010: Jolie Skin Co. Revolutionizes How People Shower & Sold $4M in Year One with Ryan Babenzien
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After disrupting the billion-dollar men's footwear industry with his premium, Italian-crafted sneaker brand, which was sold to Steve Madden, Ryan Babenzien set out to launch another D2C business. But this time with unmatched thoughtfulness and intentionality. He asked himself a simple question… What criteria does my next product need, in order for …
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009: Strategies for Explosive Social Media Growth with Triple Whale’s Tommy Clark
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For founders starting or growing a social media presence, making progress can often be paralysis by analysis. Which platform should you build on? What sort of content should you post? Should you focus on a personal brand or a business brand? In today’s episode, Triple Whale’s Head of Social, Tommy Clark, answers all these questions — and a whole lo…
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008: Meal-Replacement Startup Scales to $30M in 4 Years with Matt Cauble
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As high-flying tech companies dominate the headlines, Matt Cauble’s approach to startup success took a different approach. He asked a simple question: What do people need? Matt is the co-founder of Soylent and Kin Euphorics, food and beverage companies that solve simple problems for everyday people. Soylent offers meal replacement options, saving t…
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007: Marketing, Memes and Making 8-Figure eCommerce Exits with Vigilance Co-Founder, Dennis Hegstad
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Whether it’s scaling businesses to $100+ million valuations or growing Twitter accounts to millions of followers, Dennis Hegstad has built life-changing income streams across the eCommerce ecosystem. Dennis founded and exited both LiveRecover and OrderBump — companies focused on the Shopify merchant market. In today’s episode, Dennis shares insight…
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006: Lalo Baby Gear Brand Turns Parenting Overwhelm into D2C Giant with Michael Wieder
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Michael Wieder disrupted a $10B industry not by solving a problem, but by solving a feeling – ”overwhelmed.” Michael is the Co-Founder of Lalo, a thriving D2C brand that makes modern day baby and toddler products. He started the company when he noticed a disconnect between legacy brands and consumers in the baby gear industry. By going to stores wh…
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005: How to Win on LinkedIn & Grow a Massive Following with Daniel Murray
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If you’re trying to build an online audience, creating content is a must. But how do you make content that cuts through the noise and actually gets noticed? Right now, there’s a big opportunity to leverage LinkedIn to gain attention—and those who are taking advantage of it, are winning BIG! Daniel Murray, Founder of The Marketing Millennials, is a …
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004: All Bliss, No Booze: How Kin Euphorics Scaled a New Category of Adult Beverage with Jen Batchelor
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Imagine a drink that had all the benefits of booze without the hangover. Well, it exists, and today I’m talking to the founder. Jen Batchelor is the CEO (Chief Euphorics Officer) of Kin Euphorics, which she co-founded with American supermodel Bella Hadid. Launched grassroots in 2017, the non-alcoholic, mood-boosting beverage is made with a combo of…
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003: Dandruff-Fighting Scalp Care Brand Disrupts Antiquated Industry with Robbie Salter
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Have you ever heard of a new startup idea and thought to yourself, "why didn't I think of that?" Most of these "simple ideas" seem obvious when you first come across them, but what you don't see are all insights that lead to uncovering the perfect positioning. Today, I'm talking with Robbie Salter. Robbie is the Founder and Co-CEO of Jupiter—a dand…
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002: Driving $100+ Million in Email Marketing Revenue with Chase Dimond
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Chase Dimond is a self-proclaimed Email Marketing Nerd and Co-Founder of Boundless Labs—an eCommerce email marketing agency. Since launching in 2018, the company has sent over 1 billion emails for their clients, resulting in $100M+ in revenue. His email marketing course has been purchased by over 3,000 people and has made him $2M+ in passive income…
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001: BlendJet® Turns Household Appliance into a 9-Figure Category King with Ryan Pamplin
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Today, I’m talking with Ryan Pamplin, Co-Founder and CEO of BlendJet® — the fastest-growing blender brand in the world. While Ryan has a long track record of success building startups, this one is completely knocking it out of the park. The fully bootstrapped company was launched in 2018 and, within 4 years, became a 9-figure business serving more …
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000: Ten Years In The Making—a Podcast for eCommerce Founders Who Want to Scale Their Startup!
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“An overnight success is ten years in the making.” – Tom Clancy That quote completely sums up my journey as an entrepreneur. So much so that it’s inspired the title for my new podcast, Ten Years In The Making. My goal for the pod is to give entrepreneurs a blueprint on how to successfully build and scale a direct-to-consumer e-commerce business. Th…
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