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020: How Postie Digitized the $50 Billion Direct Mail Market with Dave Fink
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In a world of social media, programmatic advertising and digital-first marketing, the direct mail market carries an old-school feel. But did you know that U.S. direct mail is a $50 billion market?
To dive into this lucrative-but-overlooked market, I grabbed some time with Dave Fink, the CEO and co-founder of Postie, a data and technology platform that helps clients run smart, data-driven direct mail campaigns.
In today’s episode, you’ll hear Dave share why direct mail is still a powerful avenue in the digital age, strategies for creating a direct mail campaign, and using direct mail to build a unique name for your brand.
Dave also shares his thoughts on accelerators and venture capital firms which he gleaned from investing in 75+ startups, including his first-hand experience with Dollar Shave Club, building effective branding for D2C businesses and the traits he’s seen from the most successful companies he’s invested with.
Key Takeaways with Dave Fink
- Dave's front-row seat to Dollar Shave Club's launch to 9-figure exit in 4 years.
- How Dollar Shave Club distinguished itself with an authentic brand story in the right media channels.
- The core differentiator between successful and unsuccessful businesses.
- The self-fulfilling prophecies in the accelerator world that creates business winners and losers.
- The two types of founding groups in accelerators — and which is the most successful.
- The merits of building one company vs. taking on a portfolio of companies.
- Strategies for convincing prospective employees to work for your company.
- Navigating nuanced sales cycles depending on the needs of your prospect.
- How D2C brands like Liquid Death, Dollar Shave Club and Casper made consumers want to be part of their brands.
- Prioritizing a quality business model over venture capital KPIs.
- Why Dave chose to get into direct mail in the digital age.
- Linking data with direct mail campaigns to make your brand stand out.
- Reasons for companies to consider the $50 billion direct mail space in the U.S.
- Where to start a D2C marketing playbook.
Want the Full Show Notes?
To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/20
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Connect with Adam Robinson: LINKEDIN: https://www.linkedin.com/in/adamtalksemail/
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