It's pretty self-explanatory. But if you want some more detail: It's like a movie magazine/diary you listen to instead of read. Come sit with me, Daniel Berrios, and let's talk film. It's always a good time. Twitter: @TheMovies_Pod
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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”Welcome to ’Fascinating People, Fascinating Places,’ the engaging bi-weekly documentary podcast that takes you on an immersive journey through the realms of news, history, politics, religion, and social justice. Join us as we delve into the depths of these critical subjects with leading experts and celebrity guests who bring their unique insights to the table. If you’re passionate about history, news, or social consciousness, this podcast is your essential guide. Discover moving stories and ...
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S3E33. Happy Campers (2024) dir. Amy Nicholson
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Don't forget to rate & review the podcast! -- I love the hell out of this movie. Amy Nicholson's HAPPY CAMPERS (available on VOD September 10th) sees the denizens of a waterfront Virginia RV park through the last days of their working-class summertime paradise: "The Armpit of America," as lovingly described by a couple in the film. These folks, of …
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B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
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When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.” Here’s where the rubber meets the road. If you’re only focused on businesses as accounts, you’re overlooking opportunities. For example, as our latest guest sha…
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An old Angolan proverb suggests it is the voyage not the ship that is important. And for the people of Angola the voyage has been a long one, from the era of the might Kongo empire, through the slave trade, colonialism, an independence struggle, and more recently decades of civil war. Despite this, in 2015 the capital city Luanda was in was listed …
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Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
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Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice. Today's guest has spent a significant part of her career selling condoms.…
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S3E32. Alien: Romulus (2024) dir. Fede Alvarez
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Don't forget to rate & review the podcast! --- ALIEN: ROMULUS feels like a self-proclaimed victory lap for the almost-50-year-old franchise, blending elements from each movie (the greatest hits, some might say) to make an installment to please every ALIEN fan. From the COVENANT cultists to the ALIEN 3 truthers, there's a piece here for you. However…
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CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
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Look, let’s face it, our industry can have a bad reputation. And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts. But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being. Sou…
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S3E31. Gladiator II Trailer Breakdown | Listener Request
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Two years ago, I fulfilled a listener request from my friend Resa to review Ridley Scott's GLADIATOR (Season 1, Episode 37). It only makes sense, then, her next request was for me to talk about the trailer for GLADIATOR II!I love Ridley Scott flicks and this trailer hints towards another notch in the belt of successes for one of our greatest living…
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S3E30. National Anthem (2024) dir. Luke Gilford
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Luke Gilford's debut feature NATIONAL ANTHEM sees Charlie Plummer (LEAN ON PETE, ALL THE MONEY IN THE WORLD) as Dylan, a 21-year-old ranch hand who starts his journey of self-discovery through the age-old catalyst of meeting a girl. In this case, the girl is Sky (Eve Lindley), a rodeo performer who's part of a wider community of queer rodeo lovers …
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Sustainable Marketing: How DC Water turns waste into wealth (episode #106)
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The Accidental Recycled Poop Marketer! That’s the headline of a recent podcast guest application. And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal governm…
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S3E29. Interview | ELIZABETH TAYLOR: THE LOST TAPES Director Nanette Burstein
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Academy Award-nominated Nanette Burstein's latest film ELIZABETH TAYLOR: THE LOST TAPES sees the director sifting through 40 hours of previously unheard interviews to build a portrait of actress and philanthropist Elizabeth Taylor using her own words. Taylor presents as a woman who suffers no fools, whether they be paparazzi demonizing her affair (…
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"Witchcraft," and violence in paradise with Dr. Fiona Hukula
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Imagine one day being cast out of your society, subjected to violence or killed simply because you continue to participate in the traditional rituals and activities your community have practiced for generations. It might sound extraordinary but as we’ve seen down the centuries this is what happens when age old activities are suddenly rebranded as w…
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Authentic Brand Storytelling: Embed creative within your business model (episode #105)
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Be careful you don’t engage in marketing color by numbers so to speak. It’s easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook w…
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Last episode, I interviewed the director of A QUIET PLACE: DAY ONE, Michael Sarnoski. In preparation, I watched all the movies in the trilogy and figured it was a good time, six years removed from the first film, to talk about the franchise as a whole - pregnancy, an Irishman's Southern accent and the mighty skill of one Lupita N'yongo. --- Follow …
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Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)
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Who is your ideal customer? And how does your brand serve them? Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets. But all marketing beings by asking… who is the ideal customer? And how does our brand serve them? So I loved a lesson I recently read in a pod…
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Sonic Booms, Feathers, & Dinosaurs: Renowned Paleontologist Philip J. Currie
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Imagine an alien world where a creature could create a sonic boom simply by whipping its tail. Look no further as such creatures once roamed the Earth. This is just one remarkable discovery made by the world renowned Paleontologist Philip J. Currie -- the man whose worked inspire Michael Crichton's Jurassic Park. In this episode, I speak with Phili…
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Career Adaptability: Marketing can lead to many other things (episode #103)
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Where do you see yourself in five years? I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan. I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise…
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S3E27. Interview | A QUIET PLACE: DAY ONE Director Michael Sarnoski
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Today, I interview Michael Sarnoski, the director of the new horror movie A QUIET PLACE: DAY ONE. This is the prequel to the A QUIET PLACE franchise where humanity has adapted to live as silently as possible to survive an alien invasion. You make a noise, you get eaten. But what if you don't know that? What if it's the first day the aliens land on …
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Madagascar Discovery With Dr. Patricia Wright
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In 1986, anthropologist Patricia Wright arrived in the tropical paradise of Madagascar. Seemingly, she was hunting a ghost: the greater bamboo lemur — then believed to be extinct. Lemurs predate humans by millions of years and have long been prevalent on Madagascar. In contrast, the first human settlers arrived on the Island within the last few tho…
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Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)
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You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience? Focus your energy and budget there, to make the biggest splash you can. OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're g…
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S3E26. Hundreds of Beavers (2024) dir. Mike Cheslik
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Mike Cheslik's HUNDREDS OF BEAVERS feels like a small miracle: an homage to Looney Tunes silliness shot in black & white without dialogue. The beavers hunted by bumbling drunken applejack-turned-fur trapper Jean Kayak (Ryland Brickson Cole Tews) are all represented by Disney World-style costumes (yep, big heads and cartoon faces). Hell, every anima…
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The Bizarre Borat-like Regime of Turkmenistan with Bruce Pannier
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The Borat movies were a fun but far fetched parody right? Think again. The Central Asian nation of Turkmenistan is currently ruled by the clownish Gurbangulyýewiç Berdimuhamedow and his son Serdar. He has styled himself as an action hero. Unfortunately he isn't very good at racing, handling horses, firing guns, singing, dancing, weight lifting, rap…
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Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)
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In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math’—a rough yet pragmatic approach—is more effective than chasing false precision. I disc…
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S3E25. Angelika Film Center in Plano, TX Closes After 20 Years
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My favorite movie theater, the Angelika Film Center in Plano, TX, closed its doors this week after 20 years of operations. I feel like a piece of me closed along with it. Let's discuss. Follow The Movies on Twitter: @TheMovies_Pod End Song: "Hero" - Family of the Year
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Marketing Operations: Balance ambition with well-being (podcast episode #100)
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How I Made It In Marketing is not about marketing. Not really. It’s about marketers. And the funny thing about marketers is that we’re not just marketers, we’re also human beings. So to succeed as marketers, we also have to be successful humans. Which is why I always love a lesson like – ‘Balance ambition with well-being.’ To hear the story behind …
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Rwanda Genocide Survivor, Political Exile, and Inspiration: Drocella Mugorewera
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In 1994, Drocella Mugorewera was a young mother when Ethnic tensions between Hutu's and Tutsi's rooted in colonial divisions boiled over and led to a horrific genocide in Rwanda that cost up to one million lives. Drocella fled to the comparative safety of the war-torn Democratic Republic of Congo before returning home determined to mold a better so…
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Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)
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I like to call it blandvertising. I’m sure you’ve read it and heard it before. There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation. You’ve seen these words before if you’re in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-drive…
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Simón Bolívar: Liberator of The Americas with Prof. Tomas Straka
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Despite being orphaned at a young age, Simon Bolivar was far from an orphan Annie character. Born into a wealthy Criollo family in 1783, his education continued before he made an extensive trip around Europe. While there, he was introduced to ideas of the enlightenment and events such as the French Revolution. Despite his ethnically Spanish roots, …
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How I went from Mafia Enforcer to DOJ Informer: Aiden Gabor Interview
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The DeCavalcante Crime Family of New Jersey were the inspiration for HBO's acclaimed Sopranos drama series. In this episode, I speak with one of their members: Aidan Gabor. He is a mafia henchman, turned DOJ informant and cop. Gabor shares his origin story from his parents escape from Soviet occupied Budapest to his childhood descent into crime and…
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Marketing Mentorship: Direct feedback is a gift (episode #98)
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“The difficult we do immediately. The impossible takes a little longer.” That quote is from David Ben-Gurion. And it reminds me of marketing. We’re in the digital age, or maybe we’ve crossed over into the AI age. Either way, we don’t have the long deadlines we had when I started my career writing print ads. And that’s just the difficult. What about…
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Product Quality: Marketing's job is to help the product win (podcast episode #97)
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I’ve been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize. He calls it “The only significant American award for comedy…except for money.” It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately th…
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Candace: The Woman Who Defeated the Might Roman Empire. Featuring Prof. Stanley M. Burstein
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Rome's first and arguably greatest Emperor Octavian (Augustus) helped to evolve and expand the Roman Republic into an empire that encompassed France, parts of Germany, Asia Minor, Egypt and North Africa. But the seemingly all conquering Roman met his match in an African woman called Candace. Who was she? How did she come to be the de facto leader o…
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Preview: I talk to the Mafia Man Turned Informer Aiden Gabor
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Coming in May, I talk to Mafia gangster turned DOJ informant Aiden Gabor on Fascinating People, Fascinating Places. Guest: Aiden Gabor author of Conflicting Loyalties: My Life as a Mob Enforcer Turned DOJ Informant Creative Commons License: Rebecca EvansTitleO Mio Babbino Caro - Rebecca Evans DescriptionEnglish: O mio babbino caro - A track by Rebe…
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Strategic Delegation: Time is your most precious asset (episode #96)
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Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts. On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience. For as m…
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Albert Schweitzer with Eric Madeen
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In 1913, Albert Schweitzer, a respected theologian and organist left Alsace-Lorraine and made his way to the French colony of Gabon. As a newly qualified doctor, he decided to to use his skills to establish a free hospital in a remote corner of the French Empire. Schweitzer eventually earned a Nobel prize for his humanitarian work and his hospital …
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CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)
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One of my favorite career analogies is the music video for No Rain, by Blind Melon. There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand. And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, a…
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S3E24. Interview | LOST ANGEL: THE GENIUS OF JUDEE SILL Directors Andy Brown & Brian Lindstrom
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As an addendum to last episode, I interviewed Andy Brown and Brian Lindstrom, the directors of LOST ANGEL: THE GENIUS OF JUDEE SILL, about the decade-long process of bringing their music documentary to life. They chat about the x-factor moment that brought the movie's structure to light, the responsibilities felt from telling the underrated & under…
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S3E23. Lost Angel: The Genius of Judee Sill (2024) dir. Andy Brown & Brian Lindstrom
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LOST ANGEL: THE GENIUS OF JUDEE SILL is a documentary detailing the life and music of '70s singer-songwriter Judee Sill using as much of her own voice as possible. This could devolve into another talking-heads affair but having Judee's voice narrate and her art take animated flight on screen gives the movie an authenticity and more intimate connect…
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Israel & Palestine: War and Peace (?) with Dr. Stephen Zunes
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30 years ago the US brokered Oslo accords seemed to herald a new era of peaceful coexistence for Israelis and Palestinians. Yasser Arafat -- long demonized as a terrorist in the Tel Aviv, whilst being hailed as a freedom fighter in Palestine -- shared a Nobel Peace Prize with Israeli Prime Minister Yitzhak Rabin and politician Shimon Peres. 30 year…
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