CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)

How I Made it in Marketing

One of my favorite career analogies is the music video for No Rain, by Blind Melon.

There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand.
And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, and she joins them to dance her best dance.

Are marketing careers really that different? As my next guest puts it – ‘find the place where you thrive.’

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Tifenn Dano Kwan, CMO, Amplitude (https://amplitude.com/).

Amplitude is a public company traded on Nasdaq. Its annual recurring revenue in 2023 was $281 million, up 10% year-over-year. Dano Kwan manages a team of 60 and a budget of $30 million.

Stories (with lessons) about what she made in marketing

Here are some lessons from Dano Kwan that emerged in our discussion.

• Lead with empathy
• Find the place where you thrive
• Become a natural collaborator
• Branding shapes success for companies and leaders
• Empowerment and accountability cultivate leadership at every level
• Bridge Marketing and Product for collaborative growth

Discussed in this episode

Empathy Marketing: 3 examples of empathetic marketing in action (with results) https://www.marketingsherpa.com/article/case-study/empathy-marketing)

How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/pandemic-brands-rethink-marketing-strategy-case-studies)

Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Podcast Episode #9) (https://www.marketingsherpa.com/article/interview/people-podcast)

Personal Development in Career: Step out of your comfort zone (podcast episode #73) (https://www.marketingsherpa.com/article/interview/personal-development)

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) (https://www.marketingsherpa.com/article/interview/marketing-not-about-you)

Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MECLABS AI (https://meclabsai.com/). It’s totally FREE to use (for now). (MECLABS is the parent organization of MarketingSherpa).
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