Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)

How I Made it in Marketing

You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience?

Focus your energy and budget there, to make the biggest splash you can.

OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.’

To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with Clinton Bonner, Vice President of Marketing, Launch by NTT Data (https://launch.nttdata.com/).

Launch by NTT Data is owned by NTT, a publicly traded company. It most recently reported annual revenue of over 13 trillion Yen, roughly equal to $85 billion at current exchange rates.

Bonner manages a team of 10 and a $5 million to $10 million marketing budget.

Stories (with lessons) about what he made in marketing:

• Empower your team with top designers
• Think, build, and scale like a product owner
• If you're gonna be a bear, be a Grizzly
• Trust great creative people
• Don’t be afraid to let the deep work be the star

Discussed in this episode

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Marketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)

Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)

Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)

B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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