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The Importance of Full Funnel Marketing
Manage episode 389057507 series 3234523
Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:48 – What are the company’s user base and campaign stats?
9:10 – Invest in customer experience journey, community engagement, and advocacy.
13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel.
15:44 – Customer relationships phase strategies, increasing usage, and gifting plays.
16:23 – Celebrating customer lifecycle milestones and expansion play strategies.
18:03 – gifting strategies, personalized offers, and customized content offers.
19:53 – Closing Remarks.
161 episod
Manage episode 389057507 series 3234523
Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:48 – What are the company’s user base and campaign stats?
9:10 – Invest in customer experience journey, community engagement, and advocacy.
13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel.
15:44 – Customer relationships phase strategies, increasing usage, and gifting plays.
16:23 – Celebrating customer lifecycle milestones and expansion play strategies.
18:03 – gifting strategies, personalized offers, and customized content offers.
19:53 – Closing Remarks.
161 episod
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