A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Douglas Weber of Weber Workshops – 02/19/2024
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52:03JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! I (Riley) was stoked to sit down with Douglas Weber, the mastermind b…
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Coffee Prices Just Hit Record Highs Here’s What You Need to Know – 02/12/2025
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1:02:27JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira …
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Everything Wrong with Your Business is Your Fault – 02/05/2025
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1:15:19JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the concept of extreme ownership a…
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This Coffee Cart Business Booked Over 3,000 Events in 2024 – 01/29/2024
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1:17:57JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! 🔗 Check out Flash Quotes here: https://flashquotes.com/valor Booking …
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Software We Use To Run a Coffee Company – 01/15/2025
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1:25:37JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the nitty-gritty of running a coffee bu…
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Essential Barista Tools for Your Coffee Shop – 01/08/2025
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1:10:23JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into essential barista tools for coffee shop…
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Conical vs Flat Burr Grinders for Coffee Shops – 12/18/2024
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57:15JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the great debate: conical vs. flat…
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Don’t Start a Coffee Shop, Grow a Coffee Catering Business Instead – 12/11/2024
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1:03:44JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve all dreamed of starting a cafe, but what if we told you that gr…
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The Most Overlooked Aspect of Specialty Coffee: Water – 11/19/2024
1:17:59
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1:17:59JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Taylor and Charles from Third Wave …
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We Tier Listed Every Coffee Drink – 11/20/2024
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1:05:15JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this oh-so-serious episode, we take on the ultimate challenge: tie…
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Designing a Cafe When You Can’t Afford an Interior Designer – 11/13/2024
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1:00:48JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a coffee shop likely means sacrificing the option of working …
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Q&A: Competition in Coffee, Steps to Opening a Coffee Shop And More – 11/06/2024
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57:04JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we break down the complex dynamics of growing a coff…
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We Threw Out Our Core Values... – 10/30/2024
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1:09:40JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We just had a big moment at Valor Coffee: we changed our core values!…
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Q&A with Valor’s Cafe GM – 10/23/2024
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56:41JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Va…
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Three Changes That Will Take Your Mobile Coffee Cart to New Heights – 10/16/2024
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50:55JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This ep we dive into carts, sharing lessons learned from years of cat…
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The Story of Valor Part 3: Opening Our Cafes and Roastery – 10/02/2024
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1:33:45JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the third and final part of the story b…
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The Story of Valor Part 2: Booking Events, Permanent Pop-up, Going Full Time – 09/25/2024
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1:14:46JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into some of our most memorable early events…
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The Story of Valor Part 1: Creation, Kickstarter, Cart Buildout – 09/11/2024
1:25:44
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1:25:44JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode of the Valor Podcast, we dive into Part 1 of The Stor…
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Introducing Our Online Platform, The Valor Coffee Community – 08/28/2024
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56:49JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When we started our company, we'd often be faced with problems we'd j…
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Splurge on These Things When Building Out Your Coffee Shop – 08/21/2024
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1:06:48JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, Riley and Ethan dive into a crucial topic for anyone…
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Q&A – How Much Are Coffee Shops WORTH …and More! – 08/07/2024
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1:10:08Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the nitty-gritty of e…
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Opening a Coffee Shop for Less Than $100k – 08/01/2024
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1:22:24Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep with Elijah Knapp, a …
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Keeping Veteran Baristas Invested – 07/24/2024
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52:28Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we delve into the heart of staying…
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Consistency is Everything – 07/17/2024
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41:41Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week, it’s just Riley and Ethan diving deeper …
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Three Service Philosophies That Built Our Business – 07/10/2024
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50:55Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the service philosoph…
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What Does It Even Mean To Break Even? – 06/28/2024
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1:01:41Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Running a Business As a Parent – 06/21/2024
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1:02:06Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When we started Valor, we had all the hours in the …
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Why Your Coffee Shop SHOULD Start Roasting – 06/12/2024
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53:56Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The boys sit down and have a continuation of last e…
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Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/2024
1:08:42
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1:08:42Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week Riley and Ross chop up something we here …
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Cat & Cloud x Valor Coffee: Burn Out, Human Dignity, Tacos & Dunking – 05/28/2024
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1:32:01Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We credit a lot of our success to the Cat and Cloud…
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This Episode Has No Topic – 05/22/2024
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59:02Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Well...Ross sat down with Jared Truby for this week…
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Tips to Prevent Employee Turnover at Your Coffee Shop – 05/15/2024
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1:03:06Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This episode is a continuation of our previous epis…
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Why Coffee Shops Have Terrible Turnover – 05/08/2024
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1:06:13Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The coffee industry is one of notoriously heavy tur…
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Q&A: Barista vs Roasting Job + Should Baristas Have to Work Weekends? – 05/01/2024
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1:08:24Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we field a few questions, including helpi…
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SCA EXPO 2024 Chicago Recap – 04/24/2024
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1:12:06Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Wait... 100 Episodes?! Who knew this little podcast…
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Keys to the Shop x Valor: How to Raise Barista Wages – 04/13/2024
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1:16:58Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We were stoked to have the opportunity to take a br…
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Making It Cool to Care at Your Coffee Shop – 04/10/2024
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1:04:55Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we're in a different room because of roas…
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Should You Open a Second Coffee Shop? – 04/03/2024
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1:14:39Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! It’s been a year since we opened the doors of our s…
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Competition: Should You Care About "Competitor" Coffee Shops? – 03/27/2024
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1:00:14Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When you're running a coffee shop or looking to sta…
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Coffee Shop Owners Suck at These Three Things – 03/20/2024
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Blending Coffees: Do Blends Deserve the HATE? – 03/13/2024
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1:12:21Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome our Director of Roasting Operations, Sam…
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What It’s Really Like Being a Barista - 03/06/2024
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1:17:16DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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We Interviewed the Owner of Our Favorite Coffee Shop - 02/28/2024
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1:04:42DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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How Much Can a Coffee Shop Owner Make Per Year? - 02/21/2024
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1:10:04DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Crafting the Perfect Coffee Shop Menu - 02/14/2024
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1:23:14Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Riley fell ill this week, so Ethan and Ross sit dow…
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Q&A: Owner Disagreements, Drive-Thru Specialty Coffee, & Slushie Machines – 02/07/2024
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1:16:21Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had a whole dang episode planned out, but we had…
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Are Coffee Shops Profitable? A Look at the Numbers - 01/31/2024
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1:22:50DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Small Business, Big Impact: How Coffee Shops Shape Community – 01/25/2024
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One Year of Owning a Coffee Shop w/ J.P. McKenzie of Meadowlark – 01/17/2024
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1:26:32Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! JP is a dear friend and owner of Meadowlark, a beau…
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Predicting Trends in the Coffee Industry in 2024 – 01/10/2024
1:19:18
1:19:18
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1:19:18Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We gather around the table and talk about where we …
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