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#89: The Power of a Purpose-Driven SKO

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Manage episode 377383781 series 2985310
Kandungan disediakan oleh Challenger. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Challenger atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When you speak with a client, do they think you’re there to help them, or to drive them to a close? Because buyers can tell. They hunger for sellers who deliver insights that support their goals and their business — and not a pop-in with bagels and coffee. The most effective sellers understand that they need to sell with purpose — and It all starts with your SKO.
Our guest, Lisa Earle McLeod, founder of McLeod & More and author of five bestselling books, including Selling With Noble Purpose, talks about the concept of selling with purpose and how sales leaders can bring this concept into their SKO.. She shares three tips for creating an unforgettable SKO that celebrates success, while bringing sellers together to achieve higher performance. Here’s a hint: it all starts with understanding the difference that selling makes in your customer’s lives.
Join us as we discuss:
  • Transforming SKOs and sales culture with a purpose-driven approach
  • Prioritizing emotional connection throughout SKOs to drive home purpose
  • The importance of reinforcement
  continue reading

107 episod

Artwork
iconKongsi
 
Manage episode 377383781 series 2985310
Kandungan disediakan oleh Challenger. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Challenger atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When you speak with a client, do they think you’re there to help them, or to drive them to a close? Because buyers can tell. They hunger for sellers who deliver insights that support their goals and their business — and not a pop-in with bagels and coffee. The most effective sellers understand that they need to sell with purpose — and It all starts with your SKO.
Our guest, Lisa Earle McLeod, founder of McLeod & More and author of five bestselling books, including Selling With Noble Purpose, talks about the concept of selling with purpose and how sales leaders can bring this concept into their SKO.. She shares three tips for creating an unforgettable SKO that celebrates success, while bringing sellers together to achieve higher performance. Here’s a hint: it all starts with understanding the difference that selling makes in your customer’s lives.
Join us as we discuss:
  • Transforming SKOs and sales culture with a purpose-driven approach
  • Prioritizing emotional connection throughout SKOs to drive home purpose
  • The importance of reinforcement
  continue reading

107 episod

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