S2 Episode 009 - JORDAN C MASH GANG - From Lockdown Loss to Fermentation Wins

We Recover Loudly

This week’s episode is a total riot. Shell is joined by one of the brains behind the incredible brewery Mash Gang. Jordan talks about the journey from a hobbyist homebrewer during lockdown to launching a successful non-alcoholic beverage company. He discusses how their initial experimentation with fermentation led to creating some rather unique products before getting to the beers we know and love, collaborating with breweries like Northern Monk and BrewDog, and navigating challenges during the COVID-19 pandemic. Despite setbacks, Jordan reflects on their adventurous spirit of the Mash Gang team and how their sheer determination and hard work to turn their hobby into a thriving business has come to fruit in such an extraordinary way.

We also discussed

• The importance of knowledge sharing and collaboration within the industry, highlighting initiatives like free training sessions for industry professionals.
• The commercialisation of addiction, with a powerful perspective on how things like Dry January can infact cause challenges for people due to a lack of safety.
• Jordan shares his personal experience with addiction, rehab and rehabilitation.
• Societal perceptions of sobriety and the need to respect individual choices without judgment.
• The obsession recovered addicts have with shortbread.

Jordan is a massive character in the NA industry, and his personality is as delightfully refreshing as his beers. This episode really highlights that the NA beer space is full of energy, creativity and excitement. Whatever your reason for reaching for an NA beer, Mash Gang have really raised the bar.

Connect with Jordan:

@ mash_gang linkedin.com/in/mashgangjord

For more information on We Recover Loudly and to reach out for speaking engagements or support:

@werecoverloudly www.werecoverloudly.com

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This episode is brought to you by our proud sponsors:

The Burnt Chef Project @theburntchefproject

www.theburntchefproject.com

AND

No Low Drinker Magazine @lownodrinkermagazine

www.lownodrinkermagazine.com

For more information on We Recover Loudly and to reach out for speaking engagements or support email [e-mail]

@werecoverloudly
www.werecoverloudly.com

This episode is brought to you by our proud sponsors:

Low No Drinker Magazine @lownodrinkermagazine

www.lownodrinkermagazine.com