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From Over Proof Oblivion to Zero Proof Nation – With Laura Silverman
Manage episode 404991964 series 3556209
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This week I am joined by my latest NA girl crush Laura Silverman. She is a trailblazer of the whole commercial alcohol-free movement. Sober herself since the age of 24, she recently celebrated 16 years of sobriety. She is the founder of Zero Proof Nation and Booze Free in DC, two platforms focused on highlighting non-alcoholic beverages and the culture driving their growth.
Laura is frequently sought after as an industry subject matter expert by publications such as Wine Enthusiast, America’s Test Kitchen, Washington Post, and the BBC. She has recently launched the world’s the world's first global map of entirely alcohol-free establishments and is currently travelling around the USA visiting all these places and more.
We discussed:
- How much the NA sector has changed in the last 16 years and the positivity around the current sober trend is; sobriety is becoming more accepted and mainstream, and how even temporary breaks from drinking can plant the seed for change.
- Laura shares a personal story about unintentionally taking a sip of an alcoholic drink at an event and how it highlighted the need for greater respect and accommodation for people who choose not to consume alcohol, as well as training for team members.
- The growing trend of non-alcoholic beverages, and their value and profitability in the industry The Zero Proof Nation platform and the incredible global map of alcohol-free establishments Laura has developed.
This is a fun, funny and exciting chat about all the things that you gain when you try sobriety – We are sober, not boring!
To connect with Laura, follow her on socials @wearesober @zeroproofnation and check out www.zeroproofnation.com/
@werecoverloudly www.werecoverloudly.com
Want us to come into your business and talk to your teams about addiction in the workplace?? Send us an email at hello@werecoverloudly.com and we will be in touch!
This episode is sponsored by The Burnt Chef Project.
@theburntchefproject www.theburntchefproject.com
For more information on We Recover Loudly and to reach out for speaking engagements or support email hello@werecoverloudly.com
@werecoverloudly
www.werecoverloudly.com
This episode is brought to you by our proud sponsors:
Low No Drinker Magazine @lownodrinkermagazine
www.lownodrinkermagazine.com
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