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Marketing Attribution - The Holy Grail of Marketing
Manage episode 312617275 series 3239358
Kandungan disediakan oleh Vera Shafiq. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vera Shafiq atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
Episode links:
- USF Digital Marketing Certificate
- USF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
- Email me at hello@verashafiq.com
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
- Connect with me on Clubhouse
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