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Using Data to Identify and Drive Omnichannel Growth Use Cases, with Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills

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Manage episode 436287175 series 2563274
Kandungan disediakan oleh Digital Shelf Institute. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Digital Shelf Institute atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills, focuses his team on delivering the data that enables omnichannel thinking and behaviors across the organization. Andy joined the podcast to walk us through the transformation of processes and data science that are driving growth. Following this episode, you will want to google the word “gonculator”.
  continue reading

293 episod

Artwork
iconKongsi
 
Manage episode 436287175 series 2563274
Kandungan disediakan oleh Digital Shelf Institute. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Digital Shelf Institute atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills, focuses his team on delivering the data that enables omnichannel thinking and behaviors across the organization. Andy joined the podcast to walk us through the transformation of processes and data science that are driving growth. Following this episode, you will want to google the word “gonculator”.
  continue reading

293 episod

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