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Maximizing Retailer Relationships: How to Win with Joint Business Planning, with Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union

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Manage episode 457113230 series 2563274
Kandungan disediakan oleh Digital Shelf Institute. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Digital Shelf Institute atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are beneficial for both sides. Many of these conversations happen during Joint Business Planning (JBP), but it is often not standardized across retailers, and brands might not know the right questions to ask or data to bring to the table to have the most beneficial conversation. This is a podcast rebroadcast of a webinar hosted by Lauren Livak Gilbert and featuring Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union. Listen in as they discuss best practices for JBP planning and how to prioritize working with your retailers.
  continue reading

289 episod

Artwork
iconKongsi
 
Manage episode 457113230 series 2563274
Kandungan disediakan oleh Digital Shelf Institute. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Digital Shelf Institute atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are beneficial for both sides. Many of these conversations happen during Joint Business Planning (JBP), but it is often not standardized across retailers, and brands might not know the right questions to ask or data to bring to the table to have the most beneficial conversation. This is a podcast rebroadcast of a webinar hosted by Lauren Livak Gilbert and featuring Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union. Listen in as they discuss best practices for JBP planning and how to prioritize working with your retailers.
  continue reading

289 episod

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