Melissa Rogozinski: Marketing Integration, Sales Alignment, and Tech-Driven Strategies

Traffic to Leads

About Melissa Rogozinski: Melissa "Rogo" Rogozinski is celebrating 30 years as an award-winning and well-respected legal industry and technology professional. Her roles include litigation paralegal, sales executive, speaker, and serial entrepreneur providing CLES, marketing, and sales consulting services. She is a regular contributor to Legaltech News, Law Journal Newsletters, and Legal Business World. At RPC Strategies, she leads a "Dream Team" of consultants who specialize in legal marketing and sales strategies for investors and legal tech vendors.

In this episode, Ted and Melissa Rogozinski discuss:

• Integration challenges within marketing and sales systems
• The role of marketing in lead generation versus sales responsibilities
• Evolving technology needs and AI adoption in the legal and tech industries
• Strategic marketing solutions tailored for startups, mid-market firms, and investor-driven companies

Key Takeaways:

• RPC Strategies identified a gap where a client missed out on 10,000 website leads due to improperly managed forms, demonstrating the importance of streamlined lead capture and integration within the marketing tech stack for B2B success.
• In a CRM overhaul for a legal tech startup, RPC uncovered 167,000 unintegrated leads, advising them to deduplicate, filter, and correctly align their CRM system with their website to ensure sales-ready data flows seamlessly across platforms.
• When one client incorrectly assumed their target audience prioritized technology trends, Melissa’s team conducted interviews to reveal the real client priorities—revenue, case management, and staffing—emphasizing the need to base marketing strategies on actual, not ideal, client personas.
• RPC’s tailored “results matter” campaigns have transformed inefficient, “spaghetti-on-the-wall” marketing approaches into clear, focused strategies that improve lead quality and ROI by aligning marketing content with clients’ actual sales objectives and operational goals.

"I think there's too much pressure, and definitely a misapplication, in assuming that marketing is more responsible for lead generation than it really should be. Lead generation is a sales function... Marketing and sales have to work together." — Melissa Rogozinski

Connect with Melissa Rogozinski:

Website: https://rpcgrowthstrategies.com/

LinkedIn: https://www.linkedin.com/in/melissarogozinski/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [e-mail]

Ideas or guests for the show: [e-mail]

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