Cassidy Lewis: Using Local Data, AI, and Segmented Messaging to Fuel Growth

Traffic to Leads

About Cassidy Lewis: Cassidy Lewis joined Cooper Hurley Injury Lawyers as Chief Marketing Officer in 2017, bringing expertise in campaign management, PR, and digital advertising. With a business administration degree from Elizabeth City State University, Cassidy is currently advancing her studies with a master’s in marketing and executive leadership. Known for her client-centered approach, she describes Cooper Hurley as a place where a family-like office culture extends to every client. A committed environmentalist and human rights advocate, Cassidy serves on the executive board of the Urban League of Hampton Roads Young Professionals.

In this episode, Ted and Cassidy Lewis discuss:

• Grassroots and community-focused marketing strategies
• Effective attribution across digital and traditional advertising
• Leveraging leadership support for innovative marketing campaigns
• Adapting SEO and AI strategies in a changing landscape

Key Takeaways:

• By analyzing case data from different regions, Cassidy identified new growth areas, adjusting the firm's budget to capitalize on high-value cases originating from previously underserved areas.
• The firm leverages an extensive array of advertising channels, from local high school sponsorships to digital content, underscoring its dedication to community visibility and diverse reach.
• Cassidy closely monitors key metrics like intakes, open cases, high-quality cases, and organic traffic daily, allowing quick adjustments to improve marketing impact.
• While refraining from AI-generated website content, Cassidy and her team use AI for brainstorming and social media content ideas, finding it especially helpful for overcoming creative blocks.

"We do not use [AI] for content generation on the website. However, it's really good for things like social media, content generation, and ideation....If you learn how to work with AI, you can really get far." — Cassidy Lewis

Connect with Cassidy Lewis:

Website: https://cooperhurley.com/

LinkedIn: https://www.linkedin.com/in/cassidy-lewis-74822536/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.