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David Mattin (Trendwatching) on AI and core human needs
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Manage episode 213126004 series 2364742
Kandungan disediakan oleh TNW Conference. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh TNW Conference atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Great innovation and design starts with core human needs and wants. In this fast-paced session TrendWatching's Global Head of Trends and Insights, David Mattin explores that truth with reference to one of 2018's most powerful, and most radical, emerging consumer trends. AI-fueled virtual entities – think chatbots, smart devices and more – are making the leap from transactional assistants to true companions that serve deep human needs for wellness, happiness, and even companionship. Learn why the Virtual Companions trend offers huge opportunities for any brand, innovator, or designer in 2018. And along the way hear about TrendWatching's simple but powerful trend spotting methodology, and how it aligns with design thinking principles you already use. Leave ready to start spotting and using powerful trends of your own! Full video: https://youtu.be/hP3zWXIRCMI All about TNW Conference: https://tnw.to/conference
…
continue reading
121 episod
MP3•Laman utama episod
Manage episode 213126004 series 2364742
Kandungan disediakan oleh TNW Conference. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh TNW Conference atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Great innovation and design starts with core human needs and wants. In this fast-paced session TrendWatching's Global Head of Trends and Insights, David Mattin explores that truth with reference to one of 2018's most powerful, and most radical, emerging consumer trends. AI-fueled virtual entities – think chatbots, smart devices and more – are making the leap from transactional assistants to true companions that serve deep human needs for wellness, happiness, and even companionship. Learn why the Virtual Companions trend offers huge opportunities for any brand, innovator, or designer in 2018. And along the way hear about TrendWatching's simple but powerful trend spotting methodology, and how it aligns with design thinking principles you already use. Leave ready to start spotting and using powerful trends of your own! Full video: https://youtu.be/hP3zWXIRCMI All about TNW Conference: https://tnw.to/conference
…
continue reading
121 episod
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