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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Kandungan disediakan oleh ABC listen. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh ABC listen atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
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474 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 5473
Kandungan disediakan oleh ABC listen. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh ABC listen atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
474 episod
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1 Why did Google scrap their 'do no evil' motto and start using AI in weapons? 29:36
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Google is using AI in weapons, Meta is laying undersea cables, and teleportation could be on the horizon this week on Download This Show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Why is hardcore porn showing up on Australian government websites? 29:36
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There's porn on government websites, millions of extra dollars in STEM, and a debatably effective AI summit this week on Download This Show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 We've only got 89 seconds to save the world, and tech could be partially to blame 29:35
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The Doomsday Clock ticks ever closer to midnight, and tech could be the only thing keeping us warm in the harsh light of day. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 What is DeepSeek, the Chinese AI that has the world talking? 29:30
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DeepSeek's AI assistant became the number one downloaded free app this week, what does this mean for the future of AI? Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Trump, TikTok, and the Australian Open: welcome back to a new year of Download This Show 29:36
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It's a brand new year for Download This Show, and Trump has made headlines with his TikTok tirade. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Wrapping up the world in tech for 2024, and Marc Fennell's last show! 29:36
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Wrapping up his final show for 2024 and beyond, Marc Fennell says goodbye to his beloved Download This Show after 12 years. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Can we save a country from climate change by recreating it in the Metaverse? 30:08
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The country of Tuvalu is recording everything in virtual reality, from trees and houses, to birth records and language. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Would you let a smart trolley call the shots in your grocery shop? 29:37
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Smart Trolleys, Smart Homes, and new ethical quandaries over the Sarco 'Suicide Pod' technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Debunking the misinformation on the misinformation bill, and the battle waging over Twitter's dead body 29:37
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This week on Download This Show: misinformation on lockdown, Bluesky vs Threads, and a burger-flipping robot. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Elon and Donald could be collabing on the ultimate alt-tech social media platform 29:36
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How will the impending Trump presidency change the world of technology and social media? Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Why is Russia fining Google for more money than there is on Earth? 29:36
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What can comically large fines, the death of prime time, and humanoid robots teach us about the world around us? Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Why is Apple no longer the world's most valuable company? 29:37
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Explore the latest in technology, social media, consumer electronics, digital culture and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Explore the latest in technology, social media, consumer electronics, digital culture and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Is artificial intelligence the key to content moderation? 29:36
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Explore the latest in technology, social media, consumer electronics, digital culture and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 What if your sunglasses recorded everything? 29:36
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Explore the latest in technology, social media, consumer electronics, digital culture and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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