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Kandungan disediakan oleh Thomson Reuters Institute and Thomson Reuters Institute Insights podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Thomson Reuters Institute and Thomson Reuters Institute Insights podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The importance of branding & differentiation for law firms

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Manage episode 364083342 series 2406437
Kandungan disediakan oleh Thomson Reuters Institute and Thomson Reuters Institute Insights podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Thomson Reuters Institute and Thomson Reuters Institute Insights podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

As demand for legal services shifts and tightens, how law firms differentiate themselves in the market is critical. Jen Dezso, director of client relationships for the Thomson Reuters Institute, joins the podcast to discuss recent research into how law firms are effectively developing standout brand positions and the importance of clear brand equity for law firms.

While it can be tempting to try to be all things to all clients, the research shows that, much more often, those law firms that have the strongest brand identities are the firms that are known for excellence in specific areas.

  continue reading

169 episod

Artwork
iconKongsi
 
Manage episode 364083342 series 2406437
Kandungan disediakan oleh Thomson Reuters Institute and Thomson Reuters Institute Insights podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Thomson Reuters Institute and Thomson Reuters Institute Insights podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

As demand for legal services shifts and tightens, how law firms differentiate themselves in the market is critical. Jen Dezso, director of client relationships for the Thomson Reuters Institute, joins the podcast to discuss recent research into how law firms are effectively developing standout brand positions and the importance of clear brand equity for law firms.

While it can be tempting to try to be all things to all clients, the research shows that, much more often, those law firms that have the strongest brand identities are the firms that are known for excellence in specific areas.

  continue reading

169 episod

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