Artwork

Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !

Rand Fishkin on building a business in the online marketing world

49:03
 
Kongsi
 

Manage episode 286425544 series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:37 - What is SparkToro
  • 3:52 - Building an online marketing business
  • 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
  • 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle
  • 17:09 - There's no SEO in SparkToro's marketing
  • 21:08 - How SparkToro's audience comparison tool works
  • 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time
  • 24:28 - Publicly launching minimal viable features versus the complete feature?
  • 26:37 - How to market new features: target the mass or seek amplifiers?
  • 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever
  • 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him
  • 40:09 - Rand's most important channels
  • 45:23 - Joost explains WordProof
  continue reading

26 episod

Artwork
iconKongsi
 
Manage episode 286425544 series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:37 - What is SparkToro
  • 3:52 - Building an online marketing business
  • 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
  • 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle
  • 17:09 - There's no SEO in SparkToro's marketing
  • 21:08 - How SparkToro's audience comparison tool works
  • 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time
  • 24:28 - Publicly launching minimal viable features versus the complete feature?
  • 26:37 - How to market new features: target the mass or seek amplifiers?
  • 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever
  • 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him
  • 40:09 - Rand's most important channels
  • 45:23 - Joost explains WordProof
  continue reading

26 episod

Semua episode

×
 
Loading …

Selamat datang ke Player FM

Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.

 

Panduan Rujukan Pantas

Podcast Teratas