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Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Yoast SEO podcast
Tandakan semua sebagai (belum) dimainkan
Manage series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
A podcast series where you can learn more about SEO.
…
continue reading
27 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
A podcast series where you can learn more about SEO.
…
continue reading
27 episod
Semua episod
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The Yoast SEO podcast
1 OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast 1:00:17
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1:00:17What are we discussing in this episode?: Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔 2025 is fast approaching; what will the the SEO landscape look like for the upcoming year? The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be? View the topics and sources here .…
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The Yoast SEO podcast
1 SearchGPT, AI Overviews, Google Trends, and more | #SEOUpdateByYoast 59:54
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59:54In this episode, we’ll dive into: 👉🏼 OpenAI launched ChatGPT Search; is this true competition for Google? 👉🏼 Google rolled out AI Overviews to 100+ new countries; will this influence the search results? 👉🏼 The November Core Update is here; how will the impact be on websites? ... and more! Topics and sources You can find the topics & sources here .…
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The Yoast SEO podcast
1 Google Ruled a Monopoly, Yelp vs Google, the Rise of SearchGPT, and more | #SEOUpdateByYoast 56:25
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56:25It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉 We’ll dive into: 👀 AI Overview’s impact on search results 🔥 Yelp vs Google 🔎 The rise of SearchGPT ... and more! Topics and sources You can find the topics & sources here .
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The Yoast SEO podcast
1 Google URL Best Practices, Bing's AI Search, and more | #SEOUpdateByYoast 1:02:11
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1:02:11Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀 Topics and sources You can find the topics & sources here .
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The Yoast SEO podcast
1 Google's AI overviews, Google Leak, Schema Markup, and more | #SEOUpdateByYoast 52:59
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52:59Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before! Topics & sources You can find the topics & sources here .
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The Yoast SEO podcast
1 Helpful content update recovery, Google's AI overviews, and more | #SEOUpdateByYoast 59:38
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59:38Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sources You can find the topics & sources here .…
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The Yoast SEO podcast
1 Advice from Google, the helpful content system, and more | #SEOUpdateByYoast 59:39
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59:39Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before! Topics & sources You can find the topics & sources here .
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The Yoast SEO podcast
1 Google’s core & spam update, Core Web Vital changes, and more | #SEOUpdateByYoast 59:23
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59:23Topics & sources SEO news Google core and spam updates roll out Bing Webmaster Tools adds features Google Unleashes Manual Actions Galore After Search Spam Policy Updates AI-content websites deindexed?! Goodbye FID! INP now part of CWV metrics Liz Reid announced as new Head of Search AI news The AI Act: first-ever legal framework on AI Sam Altman chats with Lex Friedman SGE being tested in search interface WordPress news WordPress 6.5: The features you want to know about Yoast news Yoast SEO 22.3: Introducing AI for category and tag pages Bluehost announces WP Cloud hosting…
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The Yoast SEO podcast
1 The latest SEO news: from HCU recovery to Product Variants Schema, AI and more | #SEOUpdateByYoast 59:05
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59:05Topics & sources SEO news INP coming to CWV on March 12 Does Structured Data Markup influence EEAT? The SEO Starter Guide got a makeover Google: We Don't Say Core Web Vitals Are A Ranking Factor Updated the availability of Web Stories Timings on HCU recovery? New Search experiences in EEA Google adds Product Variants support Reddit and Google expand partnership AI news OpenAI introduces Sora Bard is now Gemini, 1.5 released OpenAI developing AI web search? Search volume at risk by AI? Gemma: laptop-friendly open model AI WordPress news WordPress 6.5 Beta 1 ready for testing Yoast news Yoast SEO 22.1: AI update and better language support…
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The Yoast SEO podcast
1 SEO predictions for 2024, developments in voice search, and more! | #SEOUpdateByYoast 1:00:16
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1:00:16Topics & sources 2024: SEO predictions and trends Google: new ways to search in 2024 Growth of voice and visual search Semantic search and intent optimization Building helpful content and topical authority SGE’s wider adoption SEO news Google has started phasing out third-party cookies Google clarifies primary source of snippets Goodbye Google Websites Google Perspectives dominated By Twitter, YouTube & Reddit Large SEO Reddit Community Taken Over By New Moderators Google Drops Thousands Of Search Quality Raters In Latests Cuts Google Search are getting worse (report) Google to change European search results to show comparison sites AI news 94% of Google SGE links are different from organic search results, study finds New York Times Lawsuit Against OpenAI Bing Gained Less Than 1% Market Share Since Adding Bing Chat SGE not happening after all? 3 new generative AI features for Chrome…
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The Yoast SEO podcast
1 Mike King on increasing CTR with personas and the power of internal linking 39:11
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39:11Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business 5:49 - Technical SEO renaissance 10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking 21:46 - Increase CTR by using personas in SEO 27:35 - An example of the iPullrank personas 31:15 - Mike’s rapper career, and more of his future plans Resources of this podcast episode: Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021 iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie iPullrank - https://ipullrank.com/ Botify - https://www.botify.com/ Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/ Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/…
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The Yoast SEO podcast
1 Marcus Tandler on making the internet carbon neutral and the importance of website UX 45:21
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45:21Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs 8:37 - How the field of SEO changed into holistic SEO 14:14 - What Ryte does to make the internet more carbon neutral 18:35 - Blocking crawlers to save energy 21:51 - Where is Ryte going in the next few years? 23:51 - A good thing about the differentiating of SEO tools 28:50 - How Ryte predicts important KPIs 35:46 - Is website speed a big ranking factor? 38:09 - Discover the patterns in Core Web Vital updates…
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The Yoast SEO podcast
1 Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie 42:30
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42:30Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 - Passage ranking: Google indexing text fragments 4:02 - Progressive Web App (PWA) in search results 8:26 - Making indexed information accessible for all languages 11:52 - Cindy’s take on the future of SEO 14:06 - All about MobileMoxie’s (new) tools 16:07 - The benefits of MoblieMoxies ‘page-oscope’ 19:18 - How coders help Google by adding markup 22:52 - The importance of Core web vitals 25:56 - New idea: a JSON-LD version for a URL 29:30 - Why everyone, including big brands, should use WordPress 30:57 - The future of voice search 34:45 - New idea: Markup the first paragraph of news articles as speakable…
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The Yoast SEO podcast
1 Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO 41:43
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41:43Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:00 - The SEO specialty of Lily Ray 4:21 - What is a good future proof SEO strategy? 6:25 - How to improve your E-A-T and the role of schema in this 11:13 - How to measure if E-A-T changes have an effect 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads 26:29 - Why SEO is getting more important than paid ads 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data 31:58 - Is it profitable to start a new e-commerce space nowadays? 36:24 - The closeness and helpfulness of the SEO community 39:24 - The one thing that people should do to improve their E-A-T…
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The Yoast SEO podcast
1 Nichola Stott on running, hiring and evaluating an SEO agency 42:53
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42:53Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 - When should you hire an agency? 7:52 - Should you keep doing parts of SEO yourself as a business owner? 12:24 - What you should look for in and expect from an agency? 15:12 - What a good client looks like for Erudite agency 17:04 - Budgeting for your SEO and content strategy 19:13 - What to expect when starting to work with an SEO agency? 21:35 - At what point does a business not need an agency anymore? 24:19 How often do agencies and customers communicate? 26:27 How to keep your agency up to date on the latest news and research in SEO? 34:02 - In what way do easy-to-use CMSs change agency work? 40:44 - The most important KPIs for an agency to report on…
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