EP. 98 Unlocking Your Brand's Creativity with Damian Dayton

The Unstoppable Marketer®

We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.
Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can lead to remarkable success. We also explore the challenges of producing engaging content, especially for niche markets like pest control, without resorting to fear-based tactics. Discover the concept of a "pain storm" and how identifying and addressing customer pain points can revolutionize your marketing strategy.
Join us as we navigate the ever-evolving landscape of e-commerce and media buying, unraveling tips on creating compelling video ads and the importance of maintaining an inquisitive mindset. This episode is packed with practical insights and memorable anecdotes, from crafting clear, focused messaging to collaborating effectively between creative and performance teams. Don't miss out on the valuable lessons Damian shares from his expansive career and the strategies that can elevate your marketing game to new heights.

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1. EP. 98 Unlocking Your Brand's Creativity with Damian Dayton (00:00:00)

2. Aging and Consumer Behavior Insights (00:00:01)

3. Pillow Cube (00:05:58)

4. Creativity in Marketing Strategies (00:12:16)

5. Creating Marketing Content for Aspirations (00:21:42)

6. Identifying Pain Points for Marketing (00:26:45)

7. Effective Marketing Strategies in Video Ads (00:29:56)

8. Embracing Curiosity in Marketing Strategy (00:42:00)