Sales is a person, not a process

The Summit Podcast

Sales isn't easy. If it was it wouldn't pay well, and everyone would do it. When companies hire sales people, too often they focus on putting them into a process and making sure it's followed to the letter. But what happens when a potential client doesn't respond well to the process? Should you just move on?
If you ask Eddie Green, the number one problem with sales people today is they are focused on following a process and not on building a long term relationship with the human in the sales process. Thus, sales is a person, not a process.
In this episode Eddie and Kyle discuss:

• How to setup your sales team for sucess
• What prospects want and how to give it to them
• Where sales people get it wrong in their process
• When it's ok not to sell
• Who is the best sales person for your organization
• What the best sales people know and others don't

About Eddie Green
Disaster restoration Ultra High Performer. Specializing in commercial sales and large loss. A proven track record for success in sales, with over 25 years in the game in everything from multi-billion corporations to small mom and pop startups, several product lines and fields, Eddie has eclipsed the term “sales professional” and is considered to be an elite ultra-high performer. He’s never ranked any less than #2 in any organization he’s worked for. It’s his passion and “student of the game” approach that sets him apart from most sales people.
A true servants heart mentality for his prospective clients, he bends over backwards to ensure their needs are not only met, but exceeded. Disaster Restoration is his true passion, his out of the box approaches to win relationships has been recognized on a national level, having mentored over 90 franchises, a keynote speaker at Convention, and a “go to” for Commercial account sales. A true leader in his field, Eddie is one of the most respected sales professionals in his field.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show