How marketing is changing for The Accidental Marketer

The Summit Podcast

Did your career path place you in marketing by accident? Many marketers are converted from other career paths, and for those who find themselves in a situation where they aren't formally trained, there is a lot to learn.
In this chat with author Tom Spitale we sit down and discuss the ever-changing dynamics of marketing. Tom shares his insights on:

• What makes an accidental marketer
• Where to turn if you're stuck
• How to use other marketers and campaigns to help guide your growth
• When to deploy different tactics
• Why the market is changing so quickly

About Tom Spitale
Tom Spitale is the co-author, along with Mary Abbazia, of The Accidental Marketer published by Wiley. He has spent the last 20 years helping b2b companies, whose product managers and marketers tend to have technical or non-marketing backgrounds ("Accidental Marketers"), quickly build the marketing plan skills that drive competitive advantage and differentiation.
Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiation of their products and services in as little as 2 days. His goal is to help elevate the role of marketers in the modern b2b organization from "sales support" to the “orchestrators of company strategic plans and competitive advantage.”
Prior to his consulting career, Tom held a variety of b2b and b2c marketing planning, strategic planning, pricing and actuarial positions for Wal-Mart, General Electric and Great American Insurance Company. He is a husband, father, entrepreneur, investor, musician, golfer, sports fan and cook. His hobbies expose him to successful practitioners in many different areas, which he finds extremely helpful in his work as a marketing planning and strategic planning advisor, consultant and coach.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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