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B2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna Shimota
Manage episode 363174378 series 3394528
Kandungan disediakan oleh Josh Becerra & Shinhee Son, Josh Becerra, and Shinhee Son. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Josh Becerra & Shinhee Son, Josh Becerra, and Shinhee Son atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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1. B2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna Shimota (00:00:00)
2. Growth Architects (00:01:02)
3. Leaders through Mergers and Acquisitions (00:03:20)
4. Lead Gen vs Demand Gen (00:08:10)
5. How to do Demand Gen in the Customer Journey (00:12:57)
6. Unique POVs to find the best fit (00:18:30)
7. Deanna’s favorite resources (00:24:16)
64 episod
Kongsi
