Creative Marketing Strategies for Nonprofits

The Power of the Podcast: Unlock Your Brand's Marketing Potential

Nonprofits face unique challenges when it comes to marketing, from breaking stigmas to staying compliant with restrictions. In this interview, Jessica Yeager from Ohio Guidestone shares creative solutions and strategies that make an impact.

🌟 Key Topics Covered:

• Overcoming challenges in healthcare advertising and certifications.
• How intentional language can break stigmas and build trust.
• The role of storytelling in connecting with diverse audiences.
• Using collaboration and creativity to amplify nonprofit impact.

Discover how to market with empathy, engage your community, and tell stories that inspire action.

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1. Challenges in Nonprofit Marketing (00:00:00)

2. Overcoming Advertising Hurdles in Healthcare (00:01:31)

3. Creative Approaches to Visual Storytelling (00:03:06)

4. Empowering Employees to Share Stories (00:06:45)

5. The Importance of Non-Stigmatizing Language (00:10:21)

6. Targeting Broad Audiences with Specific Messages (00:16:19)

7. Collaborating with Mental Health Boards (00:20:14)

8. Breaking the Crisis-Only Mental Health Myth (00:24:26)

9. Creativity in Advocating for Mental Health Awareness (00:27:44)

10. Lessons from Ohio Guidestone (00:30:54)