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Each week Paul Caffrey & Phil McGrath from www.Content.Academy interview successful online business entrepreneurs who are creating online content that serves outstanding value to their audiences. We discuss their strategies and tactics for creating online content that is earning them in some cases five, six and even seven figure incomes. The show is focused on deconstructing the content creation processes of leading entrepreneurs creating excellent online content that creates raving fans. Ho ...
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Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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Join us as we embark on an exciting journey through the ever-evolving landscape of content creation! In the episodes to come, we'll be spotlighting a diverse array of creators, each at varying stages of their journey and hailing from different platforms. Whether you're a seasoned pro or just dipping your toes into the digital waters, there's something for everyone on Unfiltered. So mark your calendars, subscribe, and get ready to be inspired by the stories of creators who are making their ma ...
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To listen to The The Travel Business Babe Podcast podcast ad free, become a VIP member: https://anchor.fm/imiolapodcast/subscribe The Christy Barre podcast was created by the dreamer for the dreamer. If you're here and listening, you sometimes crave more than the 9-5 grind, you feel like there is a different way you can live your life and you want to create your life by design. The choice is ours. Do you continue to sleep with your dreams, or wake up + go chase them?
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*** TOP 3% PODCAST GLOBALLY*** Welcome to the Simple Content Marketing for Mompreneurs Podcast. I know you are tired of feeling overwhelmed and intimidated by SEO. You want to grow your online business visibility and drive traffic to your offers organically, but you’re not getting found in search results. You’ve probably spent loads of time Googling things like “How to find the right keywords”, or “How to increase website traffic using Google”, or just maybe, “SEO for dummies”. You know you ...
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show series
 
For probably the last 10-15 years I have incorporated journaling as part of my quiet time and Bible reading every morning. While I would love to be one of those people who journals every night before bed, that just hasn’t been practical or sustainable for me- this has. With the practice of quiet time, journaling, and bible reading, I have been very…
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Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…
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Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don…
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Content marketing can take SOOO much time… and a recent bit of research showed that the average small business owner spends 20 hrs per week just on the MARKETING aspect of their business. And while we have CERTAINLY figured out how to be highly effective in WAY less time than that (ie, the 12,000% traffic increase we got for one client in under a y…
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Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' at…
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I shared recently that I am NECK deep in project work for my biz. But what that means on a practical level is… I’m working A LOT more than my usual 15-18 hrs/ week, and I have to be even MORE efficient in my work time than normal. So, here are some VERY hot from-the-trenches tips to help YOU in a heavy workload season. Because the truth is, even as…
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Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…
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Are you gung ho to get more website traffic? Me too, pal. Me too. And as tempting as it may be to just IGNORE this search ranking factor, DO NOT DO IT! If you DO, you'll be wasting your time, increase bounce rate, and simply not convert. (Sound pointless? It is) However, in this short, but powerful episode, I'll teach you how to thoughtfully consid…
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I'm not gonna lie, when I first found out what Search Console was I was like, "what the what??" Now, it's one of my favorite tools for working smarter not harder in my SEO efforts. (P.S. It's free) Listen in for a simple explanation of search console and learn 3 (ok 4) steps to use it in your business to get MORE of the RIGHT people clicking over t…
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Happy 200th episode! Whether you’re an OG pal or new to the podcast pal bunch, I want to WELCOME you to this special episode! Also… I kinda blew up my business a little bit (in a good way). I’m gonna tell you about THAT at the end (so that it’ll make sense, not clickbait, lol, so stay tuned) BUT in the process of learning all this- I’ve boiled it a…
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Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…
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Keyword research is THE foundation of any great SEO strategy! (I hope you know that by now). But what factors should you actually pay attention to? What really matters when doing your keyword research? Listen in as I break down 5 Things to Consider When Doing Keyword Research for Optimum SEO. Join me for my live training and learn to 300 x Your Web…
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Flashback with me will you, to little middle school baby Faith, auditioning for local musicals and plays. (It's true, y'all, it's true). Now jump forward to today, when I'm teaching you about keyword difficulty but explaining it in an EASY way. What do the two have in common? Listen in and find out! Join me for my live training and learn to 300 x Y…
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Call me crazy, but this keyword research step is VERY backwards from what most people do and teach. Yet, I think its the MOST effective and easiest! Listen in and plan to participate in today's episode where you'll learn how to the first step to great keyword research! And make sure to join me for the free, live training on Nov 1. Live Training: 30…
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Have you been trying to grow your website traffic for what feels like FOREVERRRR only to see that little graph BARELY move? Or maybe you've just given a casual nod to SEO and kept on with your current strategy because, #busy. However, what if there was a single mistake that I've seen KILL SEO strategies- for even million dollar businesses. Would yo…
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Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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I’ve been blogging for over 8 years now... Which basically means that I’m a dinosaur. And while I've been incredibly candid about mistakes- here are the top 10. Given “do-overs” I would totally fix these things first. So, learn from my mistakes, and fix these 10 things in your blogging for better SEO asap. Also- if you’re an email pal and you’ve he…
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In continuation of our SEO Basics/ SEO 101 series, I wanted to share 3 EASY Hacks for better On page SEO. I get it; implementing your keywords and SEO strategy can feel way too techy or overwhelming, but these 3 tips will help you identify weaknesses in your keyword strategy and help you to fix up your own SEO- without spending a dime! Listen in, t…
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We’re picking this SEO Basics/ SEO 101 series back up with the intent of helping you understand the (seemingly) little things that impact where your website and content show up in search results. I realize that some of this can feel kind of boring or monotonous (it doesn’t have to be), but it matters! Understanding how it fits into your marketing s…
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It sounds weird to say, especially as an SEO Copywriter, but I was NOT an early adopter of AI. Mostly because it sucked at first! However, as a Mom of 3 littles, I am always looking for ways to save time AND still do a good job of things. Listen in for 3 unconventional ways I like to use AI to save time, save money, and speed up workflows in my bus…
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Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
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Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
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One of the questions I get asked fairly often is, “How do you do it all?” Because- as a work-at-home mom of now 3 littles, homeschooling, running a client-side and content side of my biz, volunteering at church, staying fit, etc. IT IS A LOT TBH- I don’t always feel like I do a fantastic job at all the things. BUT, I wanted to drop a FEW really hel…
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Are you using the BEST keyword strategy for your business? Listen in as I coach Time Management Coach, Lissa Figgins on how to incorporate the right keywords in her website SEO strategy and to get traffic to her lead magnets. Book Your SEO and Keywords Strategy Call Buy the course that outline my whole signature framework: The Organic Marketing Fra…
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In this SEO Basics/ SEO 101 mini-series, I've decided to tackle some seemingly small things that—though little—if done wrong or left undone entirely can ruin your chances of ranking on the SERPS (Search Engine Results Page). Now- SOME of the thing I will talk about today are (hoepfully) done for yo by your website host- BUT EVEN IF you know you hav…
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I get it, starting a business, running a business, setting up a website and then trying to get traffic TO that website is a LOT. And I have made plenty of mistakes (trust me). However, there are a few things that I have found that you want to get set up right the FIRST time (or go fix stat) when it comes to your SEO. Listen in for 3 simple, basic S…
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Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
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Do you feel the (seemingly) never-ending pressure to create kick-butt content? Do you ever think, “There are so many competitors.” “I have to stand out.” “I have to post frequently to keep the algorithm happy.” Listen, I get it. Content marketing is an integral part of online marketing and running a profitable business. HOWEVER- If you are making o…
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Hey Pals! I don't think I have ever done an episode like this before. In today's episode, I'm not just doing an interview; I essentially got coached for a solid 45 minutes on how to set up funnels for my business. TBH, intentionally building sales funnels isn't something I've built for my business yet (why? I don't know). But I am excited to learn …
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Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…
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Are you working on your own website copy? Is DIY where you’re at in business right now? Not only do I totally get it, but I am here to help you write better SEO-friendly website copy for FREE in this podcast and blog. As a professional copywriter, I GET that sometimes words are HARD to come up with. Evean as someone who is SELDOM at a loss for word…
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Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…
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Does the term "technical SEO" make you sweat? Do you get alerts for things like "broken links" and "low word count" and want to go hide in a hole? Well don't worry, pal, I gotchu! Listen in as I break down low word count. You'll learn 1. Why is this important 2. When is this important (hint,it might not be what you think.) 3. 5 Easy ways to fix it …
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Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…
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Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…
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Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…
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When it comes to branding and design, I am NOT a pro. I know this. But I also know who to call. Because I believe so strongly in the power of a strong visual identity for any business, this is one area that I have invested in since the beginning of my business. Listen in to this candid convo with my brand designer turned friend, Emma Tedescucci fro…
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Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…
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Are you struggling to stay encouraged and passionate in your business? Or maybe you’re not there right now, but you have been at one point and you’re ALL too familiar with the “maybe I should just quit my business and go get a regular job.” Regardless of where you're at on the discouraged to encouraged scale, listen into this episode for 3 scriptur…
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Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…
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Son of a motherless goat. The time I was trapped on top of a mountain in a lightning storm. When I got bucked off in the middle of a cornfield. Operation baby donkey rescue. What do these things have in common? They are all stories that I could use to write great content, ultimately ranking higher on Google and connecting with my audience more. But…
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Hey there! Text me! A couple with over 10M followers and growing, 3 YouTube channels, 2 Instagram accounts, 2 Tiktok accounts, plus a clothing line Plus they have 3 kids???!!! Daryl & Brittany (Bullyjuice & Lavishly Britt) How on earth did they get here and how do they do ALL THIS?! Hint: It's not luck. This couple lays it all out--how they started…
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News flash: In today's content marketing world, it can be a DOG FIGHT to stand out, especially now that AI has entered the chat and content creators are churning out content at record speeds (high quality or not). Listen in and learn my TOP tip for making YOUR content stand out (and ultimately lead to better sales) regardless of any Google updates.…
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Fun fact- I can sometimes be very blunt... sometimes too blunt. And my very NOT blunt brother will often come in and help me soften the blow, lol. So when I say that I have had to learn some of these lessons my own self, I mean it. The problem I see with some website copy is that very NICE well-meaning business owners can accidentally sound like je…
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Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…
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Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …
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Hey there! Text me! Your Tech Bestie, Tayllor, began her journey over a decade ago in 2013, diving into the world of YouTube during the beauty guru era. As a former makeup artist, she initially focused on beauty content, but as the pandemic reshaped industries, Tayllor found herself drawn to the technical side of things--software development, coach…
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Listen, when I get to hop on a new client’s website and do a quick website audit, I LOVEE it. Why? Well, primarily because I want to help people, but also, I’ve learned to quickly identify a few make-it-or-break-it factors to great website copy and SEO. If you’ve ever wondered what a professional copywriter and SEO would look at and analyze on your…
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Hey there! Text me! My guest today is another incredibly successful creator that I have worked with inside my programs. Montelle Bee is an inspirational lifestyle content creator who has been creating content through life’s many transitions—from single girl, to married woman, and soon to be first time mom, and now she has built a successful full-ti…
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Write better website copy, have a more consistent brand voice, increase sales, and have better SEO, all with these 5 tips. I LOVE doing website copy for clients- for SO many reasons. Partly cuz I’m a wordsmith by nature- but also because sometimes people just don’t know how amazing they are/ haven’t been able to communicate it via words clearly, an…
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