))
S7:E2 Behind the Pixel of Digital Out-of-Home Advertising with Scott Mitchell and Debbie Benadiba
Manage episode 347224057 series 3409000
Kandungan disediakan oleh APEX Public Relations Inc.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh APEX Public Relations Inc. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a closer look at the evolution of these key pillars in out-of-home and discuss the steps marketers are taking as they leverage technology to generate omnichannel approaches that resonate with audiences.
FOLLOW
Scott: https://www.linkedin.com/in/scott-mitchell-a9728327/
73 episod
Kongsi
