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#113 "Exploring the Dynamic World of Mobile Gaming Marketing with Yaron Bartal"
Manage episode 448489495 series 3033094
Kandungan disediakan oleh Andrew Gottlieb and CEO/Founder of No Typical Moments. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrew Gottlieb and CEO/Founder of No Typical Moments atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal
Yaron Bartal’s passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv’s tech hub.
Website: https://www.sciplay.com/
LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il
YouTube: https://www.youtube.com/@sciplay8892
Instagram: https://www.instagram.com/sciplay_games/
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