🎤State of the Union: the current state of mobile advertising with Rohit Kulkarni, Managing Director, Internet & Capital Markets at Roth Capital Partners 📶

The Mobile User Acquisition Show

This episode is the recorded version of our Q&A session with Roth Capital Partners for their investor community. The session was hosted by Rohit Kulkarni - Managing Director, Internet & Capital Markets at Roth Capital Partners, who interviewed me.

This is a state-of-the-union episode, in which I zoom out to give an ecosystem-wide view of what’s been happening in the mobile advertising ecosystem. In this episode, we discuss how advertisers have evolved post-ATT in the midst of broken measurement. We talked about what adjustments were made, channel-wise shifts and what’s driving them, measurement changes and what’s driving them - and everything that is on the horizon going forward.
This episode is an extensive take on the impact of ATT. If you’ve been in the trenches, It can help brush up your memory on how far we've come.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/advertising-post-att-rohit-kulkarni/
KEY HIGHLIGHTS
🍰 Have advertisers gotten more comfortable with ATT since early 2022?
🎱 How is probabilistic measurement doing?
🏗 Larger companies seem to fare better.
🤩 Facebook is seeing improvement due to the API.
💼 The value in iteration and history of ad accounts.
🦋 The biggest changes in Facebook in 2023.
🥅 All about conversion modeling.
⚡ The rise of TikTok.
🤖 Generative AI on TikTok?
🚫 What if TikTok gets banned?
🍎 Has Apple’s stance towards mobile advertising changed from SKAN 2.0, 3.0, 4.0?
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog