Jeremy Corray on Video Strategy

The Last Splash

My guest this week is Jeremy Corray, the EVP of Digital Engagement at Coolfire Studios. We discuss the evolution of video content strategies over the past decade, the accessibility and democratization of video production, and the rise of social video platforms like YouTube and TikTok. We touch on the importance of authenticity and storytelling in brand videos, the power of video in humanizing brands and individuals, the need for a comprehensive video strategy, and the value of creating content that educates, entertains, and inspires. Later, we discuss the power of viral videos and the importance of finding a unique voice in marketing. We explore how companies can break through the noise in boring industries and stay relevant. We also touch on the significance of nostalgia in marketing and the need for authentic connections and diverse perspectives. The conversation emphasizes the importance of storytelling and the responsibility of marketers to give back and create meaningful content.