Huh? Adding friction can heighten customer value explains Soon Yu.

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Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

20 days ago22:08

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22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

3 years ago 34:16

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Startups and large companies are making big moves to reduce friction in all its forms, but that might actually hurt the customer experience, explains Soon Yu, author of the forthcoming book Friction. He has concrete examples where adding more steps creates an affinity for your brand.

This clever customer strategy is why Betty Crocker boosted sales by adding work for their customers, why Hermès puts customers through hoops to acquire a Birkin Bag, and why Ben Franklin asked people for favors to improve relationships.

Check out Soon Yu's website here: https://soonyu.com

Go to the show notes page here: https://justinkbrady.com/notes/soon-yu-friction/

216 episod

#Business #Tech #Justin Brady

The Justin Brady Show

Huh? Adding friction can heighten customer value explains Soon Yu.

The Justin Brady Show

published 3 years ago

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Check out Soon Yu's website here: https://soonyu.com

Go to the show notes page here: https://justinkbrady.com/notes/soon-yu-friction/

216 episod

#Business #Tech #Justin Brady

Semua episod

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Huh? Adding friction can heighten customer value explains Soon Yu.