The Scared Confident podcast inspires high-achievers to passionately pursue a Life of And. Host Tiffany Sauder shares lessons learned from the first 20 years of her career mixed with vulnerable, real-time reporting from her life, career, marriage, and parenting adventures today. Tiffany dives deep into the realities of a two-career family and passionately shares the journey to build the toolbox required to ‘have it all.’ This is a real and vulnerable space to break through the walls that fea ...
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Kandungan disediakan oleh The Influencer Marketing Factory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Influencer Marketing Factory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal)
Manage episode 383923921 series 3286175
Kandungan disediakan oleh The Influencer Marketing Factory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Influencer Marketing Factory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes: (00:41) - Collette’s journey (04:40) - Discerning exceptional talent (06:55) - Developing resonant messaging (11:28) - Marrying content and commerce (15:28) - Blueprint for e-commerce (17:47) - Insights from BravoCon event (22:04) - Innovations with branded microsites (27:32) - Anticipating the future of advertising Check out some of our previous episodes: TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Check out some of our previous episodes:
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
122 episod
KongsiManage episode 383923921 series 3286175
Kandungan disediakan oleh The Influencer Marketing Factory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Influencer Marketing Factory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes: (00:41) - Collette’s journey (04:40) - Discerning exceptional talent (06:55) - Developing resonant messaging (11:28) - Marrying content and commerce (15:28) - Blueprint for e-commerce (17:47) - Insights from BravoCon event (22:04) - Innovations with branded microsites (27:32) - Anticipating the future of advertising Check out some of our previous episodes: TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Check out some of our previous episodes:
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
122 episod
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1 What Makes Content Stick w/ Victoria Blinova (YouTube) 30:32
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Main Kemudian 
Main Kemudian 
Senarai 
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Disukai30:32
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action. The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here (01:05) - Introduction to Victoria (04:05) - Importance of hooks and storytelling in videos (05:55) - Maximizing engagement with value and call to action (09:50) - Trends in LinkedIn video content (16:45) - Leveraging employee-generated content (EGC) (18:00) - Strategies for implementing EGC in organizations (20:00) - Empowering employees to create authentic content (22:05) - Content creation strategies for startups (28:10) - Final thoughts on influencer marketing and LinkedIn opportunities Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei …
1 The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) 30:31
30:31 Main Kemudian Main Kemudian Senarai Suka Disukai30:31
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch. They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of pitching, and how AI is shaping content creation. The conversation also explores the impact of deepfakes on influencers and the rise of virtual influencers, examining their audience engagement and the future of this digital trend. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:02) - Introduction to Amanda (03:00) - A day in the life of a tech journalist (05:25) - Navigating pitches and recognizing value (10:05) - Impact of AI on content creation (12:55) - Deepfakes and their implications for influencers (24:00) - Rise of virtual influencers (27:35) - Future of virtual influencers and audience engagement Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)…
1 Research Behind Influence w/ Brooke Duffy 27:17
27:17 Main Kemudian Main Kemudian Senarai Suka Disukai27:17
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of social media entrepreneurship. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:10) - Introduction to Brooke Erin Duffy (04:58) - Mission and purpose in academia (08:55) - Understanding the visibility bind (15:20) - The precarity of creator careers (19:00) - Monetary aspects and the influencer pay gap (23:30) - Future predictions for creators (25:15) - Conclusions and future research predictions Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)…
1 Building Community and Brand Success w/ Priscilla Lau 26:20
26:20 Main Kemudian Main Kemudian Senarai Suka Disukai26:20
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:10) - Introduction to Priscilla (04:50) - Evolution of the creator economy and influencer marketing (08:15) - Status and benefits of live streaming (12:30) - Role of AI in content creation and editing (19:25) - Transitioning from creator to entrepreneur (24:00) - Connecting IRL and social good Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 How to Pitch and Monetize Like a Creator Pro with Kristen Bousquet 30:35
30:35 Main Kemudian Main Kemudian Senarai Suka Disukai30:35
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networking among creators, as well as the need for visual hooks and relatable content to capture the audience's attention. She advises creators to outsource tasks like bookkeeping and accounting to focus on their core strengths. Tune in to learn about the latest evolving trends in the creator economy and Kristen's personal branding strategy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:00) - Introduction and Mission (03:39) - Identifying the right influencers (05:57) - Getting attention from brands and agencies (08:18) - Kristen's anti-pitch method (15:08) - Managing finances and monetization (18:50) - Approaching pricing as a creator (23:17) - Recommended tools and resources for creators (27:25) - Creating engaging content and capturing attention (30:49) - Rising trends in the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy) 26:17
26:17 Main Kemudian Main Kemudian Senarai Suka Disukai26:17
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business. She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media—especially TikTok and Instagram—in promoting her products and connecting authentically with her audience. She dives into the value of behind-the-scenes content, the challenges and rewards of live shopping, and the role of influencer marketing. Annie also teases exciting new product launches, like seasonings and candy, and her plans to grow her retail presence. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:00) - Introduction to Annie (02:10) - Annie's experience on Shark Tank (06:30) - Using social media for product promotion (11:15) - Feedback loops (13:55) - Collecting data and building a customer base (16:05) - Approach to creators (18:30) - Navigating live shopping (23:20) - Future of social commerce and retail expansion Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James) 29:41
29:41 Main Kemudian Main Kemudian Senarai Suka Disukai29:41
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property. Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end process of working with creators, from concept to product development, emphasizing the importance of innovation. Saurabh also explores the shift from direct-to-consumer to retail, the challenges it brings, and upcoming projects focused on delivering fashion-forward merchandise. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:58) - Introduction to Saurabh (04:00) - Mission behind Warren James (09:45) - Working with creators: ideation and collaboration (20:45) - Transition from DTC to retail (24:40) - Product innovation and future of merchandise Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 The Future of Social Commerce w/ Sarah Penna (Orca) 23:49
23:49 Main Kemudian Main Kemudian Senarai Suka Disukai23:49
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. She explains how Orca supports creators and brands through live streaming, short-form video, and affiliate marketing. Sarah also provides actionable tips for hosting successful live streams, emphasizing audience engagement, product knowledge, and creating urgency with giveaways and discounts. Additionally, she highlights the importance of trust, brand recognition, and evolving platforms to better support creators' long-term growth and success. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:55) - Introduction to Sarah (03:15) - Rise of social commerce and livestream shopping (04:20) - Becoming a great livestream host: tips and strategies (09:24) - Creating urgency and building trust in social commerce (15:50) - Success stories in social commerce (18:45) - Challenges and opportunities in the industry (21:30) - Future-focused insights for the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 Building the Next Generation of Content w/ Max Levine (AMP Studios) 22:55
22:55 Main Kemudian Main Kemudian Senarai Suka Disukai22:55
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams. He discusses the surge of influencer-led brands, advising creators to focus on content while collaborating with experts for brand-building. Max also sheds light on the challenges of building a sustainable business in the crowded creator economy and the potential for creators to become the next generation of mainstream stars. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Max (03:32) - Importance of relationships and seeing creators succeed (11:08) - Rise of influencer-led brands and expert partnerships (14:15) - Challenges of building a viable business in the creator economy (17:54) - YouTube as a revenue driver and the potential of the upper echelon of the market Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 From Creator to Strategist w/ Austin Null (McKinney) 29:37
29:37 Main Kemudian Main Kemudian Senarai Suka Disukai29:37
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive brand-creator partnerships. He also delves into monetization challenges, the impact of user-generated content (UGC), and why he believes influencer marketing is still in its early days, with education and diversification essential for brand success. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:03) - Introduction to Austin (03:52) - Empowering creators and building communities (05:42) - Evolution of influencer marketing (10:05) - Importance of user-generated content (UGC) (16:07) - Current state of advertising (20:05) - Improving the infrastructure and system (23:50) - Tips for brand marketers (26:28) - Diversifying perspectives in marketing Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 Jordan Matter’s Path to 25M Subscribers 25:14
25:14 Main Kemudian Main Kemudian Senarai Suka Disukai25:14
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family. He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Jordan (04:04) - Transition from photography to YouTuber (06:58) - Creating content with family (12:05) - Short-form content: standalone vs. teasers (15:50) - Content creation process (18:25) - Thumbnails and titles (22:10) - Future of longer videos, storytelling, and scripted content (23:15) - Unique voice and building outside of YouTube Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle) 27:16
27:16 Main Kemudian Main Kemudian Senarai Suka Disukai27:16
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle. They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation. Vidya discusses YouTube's dominance in podcasting, the challenges other platforms face, and how AI will shape the future of content with innovations like personalized avatars and AI-generated content. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:08) - Introduction to Vidya (04:05) - AI tools for content creators (06:20) - A/B testing for thumbnails (11:45) - Teasers and bringing audiences from short-form to long-form (19:00) - YouTube's dominance in podcasting (23:35) - Future of content creation Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 Audience-First Content Strategies w/ Dace de la Foret (Nationwide) 29:15
29:15 Main Kemudian Main Kemudian Senarai Suka Disukai29:15
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases. He predicts a future in the creator economy driven by niche content, authenticity, and trust. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:04) - Introduction to Dace (05:25) - Audible brand connection (10:20) - User-generated and employee-generated content (17:27) - Partnerships and reaching specific fan bases (22:25) - Putting the audience first in content strategy (26:57) - Future of the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 The Creator’s Attorney w/ Tyler Chou 43:18
43:18 Main Kemudian Main Kemudian Senarai Suka Disukai43:18
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators. They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey from Hollywood to specializing in creators' legal needs, highlighting the importance of legal protection, proactive strategies, and creators’ understanding of their rights. They also cover common legal challenges, the future of the creator economy, and the importance of diversifying platforms and revenue streams. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:18) - Introduction to Tyler (06:12) - The journey from Hollywood to creator law (12:51) - Common legal issues faced by creators (19:35) - Proactive legal strategies (29:50) - Future of the creator economy and legal landscape (37:50) - Diversifying platforms Check out some of our previous episodes: The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
1 The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr) 23:15
23:15 Main Kemudian Main Kemudian Senarai Suka Disukai23:15
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr. Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today’s attention economy. Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr’s upcoming AI briefing tool. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:50) - Introduction to Blaine (03:03) - Organizing work around key calendar moments (06:32) - Importance of a data-driven approach to influencer marketing (12:10) - Relationship between the attention economy and the creator economy (15:00) - Short-form vs. long-form content in terms of reach and engagement (19:30) - Content creator entrepreneurs (21:10) - Upcoming product updates at Fiverr Check out some of our previous episodes: The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
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