The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Kandungan disediakan oleh Tom and IAB UK. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom and IAB UK atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Year of Retail Media
MP3•Laman utama episod
Manage episode 382672091 series 1934726
Kandungan disediakan oleh Tom and IAB UK. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom and IAB UK atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
208 episod
MP3•Laman utama episod
Manage episode 382672091 series 1934726
Kandungan disediakan oleh Tom and IAB UK. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom and IAB UK atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
208 episod
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