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AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand

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Manage episode 422183461 series 2539722
Kandungan disediakan oleh The Glossy Beauty Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Glossy Beauty Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands.

Mitzner has led many of AS Beauty brands' biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April, AS Beauty Group's sales were up 140% year-over-year. "It's been fun for me to be at a company in an industry that they always say is recession-proof," Mitzner told Glossy.

On this week's episode of The Glossy Beauty Podcast, Mitzner discusses the future of AS Beauty Group and the Gen X opportunity in beauty.

  continue reading

291 episod

Artwork
iconKongsi
 
Manage episode 422183461 series 2539722
Kandungan disediakan oleh The Glossy Beauty Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Glossy Beauty Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands.

Mitzner has led many of AS Beauty brands' biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April, AS Beauty Group's sales were up 140% year-over-year. "It's been fun for me to be at a company in an industry that they always say is recession-proof," Mitzner told Glossy.

On this week's episode of The Glossy Beauty Podcast, Mitzner discusses the future of AS Beauty Group and the Gen X opportunity in beauty.

  continue reading

291 episod

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