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Andy Pearson | Ultrarunner & VP of Creative for Liquid Death
Manage episode 405311085 series 2588705
Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss:
- Andy's personal and professional background
- The difference between entertainment and marketing
- "The art of stupidity"
- The value of thinking irrationally
- Creating viral products
- Liquid Death's famous Super Bowl ad
- Maintaining a disruptive posture as Liquid Death scales
- Andy's running career
- The creative genius of Lazarus Lake
- Between Two Pines
- A lot more!
Sponsors:
- Grab a trail running pack from Osprey
- Use code freetrail10 for 10% off Speedland Footwear
- Use code FT15 for 15% off Gnarly Nutrition
- Roark Apparel -- Listen to the ad or DM us for the code
Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts
Dylan Links: Instagram | Twitter | LinkedIn | Strava
________________________
Other Freetrail podcast episodes you might enjoy:
Kilian Jornet | The New NNormal Tim Tollefson | The Infinite Game Clare Gallagher | Black Canyon 100k Champion Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB297 episod
Manage episode 405311085 series 2588705
Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss:
- Andy's personal and professional background
- The difference between entertainment and marketing
- "The art of stupidity"
- The value of thinking irrationally
- Creating viral products
- Liquid Death's famous Super Bowl ad
- Maintaining a disruptive posture as Liquid Death scales
- Andy's running career
- The creative genius of Lazarus Lake
- Between Two Pines
- A lot more!
Sponsors:
- Grab a trail running pack from Osprey
- Use code freetrail10 for 10% off Speedland Footwear
- Use code FT15 for 15% off Gnarly Nutrition
- Roark Apparel -- Listen to the ad or DM us for the code
Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts
Dylan Links: Instagram | Twitter | LinkedIn | Strava
________________________
Other Freetrail podcast episodes you might enjoy:
Kilian Jornet | The New NNormal Tim Tollefson | The Infinite Game Clare Gallagher | Black Canyon 100k Champion Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB297 episod
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