The Madisons Method: How to Empower Your PTs and Build a Thriving Community

The Fitness Marketing Agency Podcast

In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to 400 members by nurturing their team, providing top-notch service, and creating a strong community. Learn how to empower your coaches, streamline operations, and provide an A-star service that keeps clients coming back. Whether you're a gym owner or PT, this episode is packed with actionable insights to take your fitness business to the next level. -The Madisons Method: How they hire, onboard, and retain A-star staff. -How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations. -Sales strategies that help gym owners and coaches overcome common objections. -The biggest red flags you need to look for when hiring new staff.

00:00:00 - Introduction 00:00:05 - The Journey of a Gym Manager 00:00:07 - Roles and Responsibilities 00:00:11 - The Role of Sales and Community 00:00:17 - Importance of A-star Product and People 00:00:27 - Challenges of Sales and Marketing 00:00:40 - The Drive for Self-Improvement 00:02:40 - The Importance of Personal Development 00:05:57 - The Role of a General Manager 00:06:26 - The Transition from Senior Coach to Head of Sales 00:08:13 - The Importance of the Right Fit in Sales 00:11:08 - The Importance of Transparency in Business 00:12:39 - The Role of a Mentor in Career Development 00:18:50 - Sales in the Fitness Industryi 00:19:04 - Sales Targets and Conversion Rates 00:19:52 - Sales Process and Follow-ups 00:21:22 - Onboarding Process 00:21:43 - Overcoming Objections and Persistence 00:22:34 - The Importance of Sales in Business 00:23:50 - Sales Time Management 00:30:52 - Sales and Coaching Mindset 00:31:40 - Onboarding Process After Sales 00:35:27 - Touch Points During Onboarding 00:38:27 - Sales Process 00:42:22 - Retention Strategy 00:43:34 - Client Retention Rate 00:44:21 - Identifying Client Attendance Issues 00:45:36 - Team Meetings 00:46:26 - Training Session Setup 00:47:16 - Training Session Personalization 00:52:02 - Continuing Professional Development (CPD) 00:54:44 - Hiring Process 00:56:58 - Staffing for Gym Owners 00:57:33 - Onboarding Process for New Coaches 00:58:32 - Developing the Madison's Method 00:58:56 - Shadowing and Coaching Principles 01:00:39 - Staff Development and Role Progression 01:01:41 - Probation Period and Red Flags 01:03:59 - Delivery of Programming and Sessions 01:05:58 - Programming Responsibilities 01:06:07 - Programming for Different Class Concepts 01:06:40 - Programming for Safety and Flow 01:07:27 - Challenges in Programming 01:08:31 - Structure of Sessions 01:08:53 - Community Responsibilities 01:10:41 - Community Engagement and Events 01:11:48 - Leadership Lessons 01:13:18 - Dealing with Conflicts and Performance Issues 01:14:54 - Feedback and Performance Monitoring 01:16:16 - Advice for Gym Owners

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=jaketylerpodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/. Connect with Jake on Instagram https://www.instagram.com/jakeberney_/. Connect with Tyler on Instagram https://www.instagram.com/tylerryanwilde/. Connect with Madisons on Instagram https://www.instagram.com/madisonsofficial/. This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST