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Sibling Synergy and Machine Learning in CS with Maarten and Michiel Doornenbal of Churned | Episode 046
Manage episode 410191511 series 3479744
Kandungan disediakan oleh Alex Turkovic. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Alex Turkovic atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Maarten & Michiel Doornenbal are not only brothers, but also co-founders of Churned! They join me this week for a fantastic conversation about the platform they've built, AI, scorecards and more!
Unfortunately, my audio/video didn't record - so you'll here me narrating the episode - but it's kind of fun to switch formats up here an there.
In the episode, we talk about:
- Their history as brothers and how they work together as co-founders today
- History of Churned and what they do
- Using machine learning models instead of rules-based scorecards to create health scoring and to predict customer churn
- Part of the role of a CSP is to highlight were data cleanliness issues exist
- Verifying your churn risk alerts by back-testing the data against historical churned customers
- Personalization based on user-personas
- AI is not just Gen AI. The future of AI in CS combines predictive, descriptive and generative models to auto generate content to free up time for CSMs.
- What the human involvement will look like with these future AI models
Enjoy! I know I sure did!
Maarten's LinkedIn: https://www.linkedin.com/in/maartendoornenbal/
Michiel's LinkedIn: https://www.linkedin.com/in/michiel-doornenbal-98710067/
Churned: https://churned.io
Resources Mentioned:
- The Big Exit Show Podcast: https://peak.capital/the-big-exit-show-podcast/
- Customer Success Snack Community: https://customersuccesssnack.com/
- Customer Success Connect: https://www.linkedin.com/company/cs-connect/
- Outliers by Malcolm Gladwell: https://amzn.to/3VN2cP7
- Scaling Up Podcast: https://open.spotify.com/show/394xlIBALeAPMEeq1EvJPt
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The Digital Customer Success Podcast is hosted by Alex Turkovic
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