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The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO
Manage episode 373905499 series 3318471
Kandungan disediakan oleh Andrew Monaghan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrew Monaghan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his insights on creating content that resonates with their target audience, the importance of being both funny and sensitive, and the challenges of defining a brand identity in a rapidly evolving marketplace. We'll also discuss the role of comedy in marketing, the impact of creative sessions on campaign development, and how to effectively reach and engage technical audiences. So, sit back, relax, and let's dive into another fascinating episode of the Cybersecurity Startup Revenue Podcast!
Anchor text: The infomercial
Anchor text: The Perfume Advert
Kentik
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