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685: Decision-making in marketing - do you remember last year's decision?
Manage episode 438185462 series 2679551
We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?
On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.
Learn more about Cloverpop: http://cloverpop.com
752 episod
Manage episode 438185462 series 2679551
We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?
On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.
Learn more about Cloverpop: http://cloverpop.com
752 episod
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