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684: What's the current state of buyer trust in the purchasing process?

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Manage episode 437168697 series 2679551
Kandungan disediakan oleh Trappe Digital LLC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trappe Digital LLC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose.

TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it.

Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/

Let's find out the current state of buyer trust and how to improve it.

  continue reading

762 episod

Artwork
iconKongsi
 
Manage episode 437168697 series 2679551
Kandungan disediakan oleh Trappe Digital LLC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trappe Digital LLC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose.

TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it.

Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/

Let's find out the current state of buyer trust and how to improve it.

  continue reading

762 episod

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