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Matt Goebel: Scaling a SAAS Solution for Multi-Unit Businesses and Franchises
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Full Episode Page: Matt Goebel: Scaling a SAAS Solution for Multi-Unit Businesses and Franchises
Episode Summary:
Matt Goebel shares his entrepreneurial journey, starting with his first job in consulting and the itch to be an entrepreneur. He quit his job during the financial crisis and started his own consulting company, which eventually became Lumarc Solutions.
He then had a failed startup in the wedding planning industry before becoming a multi-unit franchisee with Massage Heights. This experience led him to create Woven, a SaaS product for franchise operations and workforce management. Matt discusses the importance of raising money at the right time and balancing product development with growth.
They have hired for experience and for cultural fit at different times in scaling. They use EOS and the Ideal Team Player framework in their hiring process.
Their main audience is multi-unit businesses with 20 or more locations in the service industry.
Takeways:
- Could Matt make his failed startup work today? Market lessons and the importance of scale.
- The decision to bootstrap Woven and the later shift to raising capital.
- Balancing growth strategies with ongoing product development.
- Transitioning from a founder-driven business to empowering a team.
- Building Woven for multi-unit service businesses, focusing on solving complex operational challenges.
Where to Find Matt Goebel and Woven:
Chapters
04:48 The Journey from Consulting to Building Woven
13:25 The Importance of Strategic Fundraising
31:23 Building Strong Relationships and Partnerships
32:57 Targeting Multi-Unit Businesses in the Service Industry
33:23 Focusing on Underserved Segments in Franchising
34:56 The Importance of Support and Service in Customer Retention
36:22 Challenges Faced by Small Bus
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