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Kandungan disediakan oleh Melina Palmer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Melina Palmer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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452. Embracing Negative Reviews: Behavioral Economics Insights

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Manage episode 454719161 series 2371695
Kandungan disediakan oleh Melina Palmer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Melina Palmer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to approach them with insights from behavioral economics. Melina shares personal anecdotes and expert insights, including a fascinating tidbit from her friend Kurt Nelson and Dr. Robert Cialdini about the ideal star rating sweet spot for conversions. She explores why negative reviews stick with us more than positive ones, touching on psychological concepts like herding instincts, social proof, the focusing illusion, and cognitive dissonance. With practical advice on responding to reviews and understanding your brand's core values, this episode is a must-listen for anyone looking to turn negative feedback into a positive learning experience.

In this episode:

  • Learn why negative reviews can be beneficial and how to reframe your perception of them.
  • Understand the psychological reasons behind why negative reviews affect us more than positive ones.
  • Discover strategies for responding to negative reviews that align with your brand's values.
  • Explore the importance of knowing your customer and focusing on those who resonate with your brand.
  • Gain insights into how to handle reviews without apologizing unnecessarily.
Show Notes:

00:00:00 - Introduction Melina Palmer introduces the episode's focus on negative reviews and behavioral economics.

00:02:30 - The Sweet Spot for Reviews Melina shares insights from Kurt Nelson and Dr. Cialdini about the ideal star rating for conversions.

00:11:00 - Why Negative Reviews Stick Discussion on psychological factors like herding instincts and the focusing illusion.

00:20:15 - Responding to Reviews Tips on how to respond to reviews thoughtfully and align with your brand's values.

00:30:00 - Knowing Your Customer The importance of focusing on customers who resonate with your brand.

00:40:00 - Apologizing and Acknowledging How to acknowledge feedback without unnecessary apologies.

00:48:47 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

Let’s connect:

Learn and Support The Brainy Business:

Check out and get your copies of Melina’s Books.

Get the Books Mentioned on (or related to) this Episode:

Top Recommended Next Episode: Surprise & Delight (ep 276)

Already Heard That One? Try These:

Other Important Links:

Brainy Bites - Melina’s LinkedIn Newsletter

  continue reading

458 episod

Artwork
iconKongsi
 
Manage episode 454719161 series 2371695
Kandungan disediakan oleh Melina Palmer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Melina Palmer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to approach them with insights from behavioral economics. Melina shares personal anecdotes and expert insights, including a fascinating tidbit from her friend Kurt Nelson and Dr. Robert Cialdini about the ideal star rating sweet spot for conversions. She explores why negative reviews stick with us more than positive ones, touching on psychological concepts like herding instincts, social proof, the focusing illusion, and cognitive dissonance. With practical advice on responding to reviews and understanding your brand's core values, this episode is a must-listen for anyone looking to turn negative feedback into a positive learning experience.

In this episode:

  • Learn why negative reviews can be beneficial and how to reframe your perception of them.
  • Understand the psychological reasons behind why negative reviews affect us more than positive ones.
  • Discover strategies for responding to negative reviews that align with your brand's values.
  • Explore the importance of knowing your customer and focusing on those who resonate with your brand.
  • Gain insights into how to handle reviews without apologizing unnecessarily.
Show Notes:

00:00:00 - Introduction Melina Palmer introduces the episode's focus on negative reviews and behavioral economics.

00:02:30 - The Sweet Spot for Reviews Melina shares insights from Kurt Nelson and Dr. Cialdini about the ideal star rating for conversions.

00:11:00 - Why Negative Reviews Stick Discussion on psychological factors like herding instincts and the focusing illusion.

00:20:15 - Responding to Reviews Tips on how to respond to reviews thoughtfully and align with your brand's values.

00:30:00 - Knowing Your Customer The importance of focusing on customers who resonate with your brand.

00:40:00 - Apologizing and Acknowledging How to acknowledge feedback without unnecessary apologies.

00:48:47 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

Let’s connect:

Learn and Support The Brainy Business:

Check out and get your copies of Melina’s Books.

Get the Books Mentioned on (or related to) this Episode:

Top Recommended Next Episode: Surprise & Delight (ep 276)

Already Heard That One? Try These:

Other Important Links:

Brainy Bites - Melina’s LinkedIn Newsletter

  continue reading

458 episod

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