Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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The Non-Skinnerian Podcast: Where Behavioral Economics and Gamification Redefine Engagement and Motivation
Roman Rackwitz
...where Behavioral Economics and Gamification Redefine Engagement and Motivation. You might be wondering—what exactly do we mean by 'non-Skinnerian'? Well, instead of relying solely on rewards and punishments to drive behavior, we delve into the rich and nuanced world of behavioral economics and gamification. We explore how understanding human psychology—our quirks, biases, and intrinsic motivations—can lead to far more effective and sustainable strategies for engagement and motivation.
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496. The Hidden Costs of Inequity Aversion in Business
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35:53In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for businesses. She explores the human tendency to react strongly against perceived unfairness and how this aversion can impact employee motivation and organizational culture. Melina unpacks the distinction…
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The Role of Choice Overload in Remote Work-Life Balance | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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9:39Effectively managing choice overload is essential for promoting a healthy work-life balance in remote work environments. By streamlining tools, offering structured flexibility, curating personalized workspaces, and providing clear decision-making frameworks, organizations can help employees navigate their choices with greater ease. These strategies…
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495. The Human Side of Leadership w/ Willie Pietersen
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56:26In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. With decades of experience in both law and international business, Willie shares his unique perspective on the essential differences between management and leadership. He emphasizes that while managem…
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494. From Management Mess to Leadership Success
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42:10In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Success. With a wealth of experience in leadership development, Scott shares his journey from management mistakes to mastering the art of leadership. He emphasizes the crucial differences between managers…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the Wallpaper. Buju, a prominent social psychologist and founding director of the Institute of Diversity Sciences at the University of Massachusetts Amherst, shares her insights on implicit bias and the …
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492. Breaking Free from Functional Fixedness
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30:01In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block that limits our ability to see alternative uses for familiar objects. Drawing on the popular saying, "when all you have is a hammer, everything looks like a nail," Melina illustrates how this phenomenon can hinde…
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491. Unlocking the Power of Storytelling in Business
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49:31In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story, to explore the art of storytelling and its profound impact on communication in business. Karen, an award-winning author and CEO of Eber Leadership Group, shares her insights on how storytelling is not just an art but a crucial skill…
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490. Metaphors and Brand Connection
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46:22In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal Brooks from Olson Zaltman. Discover how metaphors shape our understanding and influence consumer behavior, and why they are crucial for effective communication in marketing. Melina, Malcolm, and Hanni…
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Framing Company Culture Initiatives for Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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10:10Incorporating the framing effect into company culture initiatives for remote teams can significantly enhance engagement and cohesion. By framing communications, feedback, rewards, and policy changes in a positive light, organizations can foster a more motivating and supportive environment. This strategic approach not only improves employees' percep…
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489. Beyond Mentorship - How to Sponsor Success
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47:19In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively c…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the…
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Using Gamification to Improve Remote Employee Onboarding | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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10:04Incorporating gamification into remote onboarding can transform the experience by making it more engaging and enjoyable. Simple strategies such as interactive learning modules, progress tracking, and virtual badges can effectively motivate new hires, enhance their learning, and foster a sense of connection with the team. By applying these gamified …
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior c…
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486. Making It Easy: The Art of Seamless Sales
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48:49In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process.…
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The Fundamental Attribution Error and Remote Relationship Building | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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11:13Addressing the Fundamental Attribution Error is essential for cultivating robust and positive relationships in remote teams. By implementing strategies such as regular one-on-one check-ins, sharing personal context in introductions, facilitating empathy-building activities, encouraging contextual insights, using situational understanding prompts in…
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485. The Social Art of Influence
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46:00In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life. Mikael, a professor of sociology at Lund University, shares hi…
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484. The Psychology of Pricing: Framing with Numbers
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28:58In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentation of numerical information can significantly influence decision-making and consumer behavior. Melina emphasizes that the way numbers are framed can be more impactful than the numbers themselves, par…
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Discussing the Intrinsic Design Manifesto
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21:17Thanks Notebooklm.google for having the Intrinsic Design Manifesto as a guest on your show and making this episode possible on the non-Skinnerian podcast. Is your organization stuck in a cycle of offering perks and incentives that don't deliver lasting performance? This episode dives into the Intrinsic Design Manifesto, a powerful critique of tradi…
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The Trust-Building Process and Remote Team Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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15:37Effectively applying the Trust-Building Process to remote team dynamics is essential for creating a cohesive and productive virtual work environment. By demonstrating competence through skill sharing, fostering integrity with transparent practices, supporting benevolence through regular interactions, ensuring consistency with reliable scheduling, e…
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483. Unlocking the Laws of Connection
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47:11In this episode of The Brainy Business podcast, Melina Palmer welcomes David Robson, author of the highly anticipated book, The Laws of Connection. With a background as an award-winning science writer, David shares insights into the science of building strong social networks and the essential role connections play in our lives and businesses. Drawi…
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482. The Power of Unity in Persuasion
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34:12In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convinci…
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The Mere Exposure Effect and Remote Team Integration | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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14:55Applying the Mere Exposure Effect to remote team integration can significantly improve team dynamics and cohesion. By creating regular and engaging opportunities for team members to interact, such as through virtual challenges, shared digital spaces, skill-sharing sessions, and recurring social events, organizations can leverage the power of famili…
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481. The Consumer Insights Revolution
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47:28In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to discuss the powerful marketing concepts. Drawing from his extensive experience in behavioral science and marketing, Will shares insights from his bestselling book, Marketing to Mindstates, and explains how understanding consumer…
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Communication Theory and Remote Work Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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10:26Applying Communication Theory to remote work can greatly improve the effectiveness of interactions and collaboration within dispersed teams. By implementing clear communication protocols, utilizing video conferencing to capture non-verbal cues, adopting asynchronous tools, regularly reviewing expectations, fostering an inclusive culture, and sharin…
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479. The Housefly Effect: Small Changes, Big Impact
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40:19In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a f…
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478. The Power of Choice Architecture in Behavior Change
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49:49In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Eric Johnson, a leading expert in choice architecture and behavioral decision-making. They explore the critical elements of choice and how the way options are presented can significantly influence decision outcomes. Eric, a faculty member …
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Self-Determination Theory and Remote Work Autonomy | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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8:59Applying Self-Determination Theory to remote work can significantly enhance employees' sense of autonomy, leading to improved motivation, job satisfaction, and overall productivity. By implementing strategies such as flexible work hours, encouraging self-directed projects, promoting skill development, facilitating open communication, creating a sup…
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477. The Financial Value of Gender Diversity in Business
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52:55In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. David Daniels, a Presidential Young Professor at NUS Business School, as they dive into groundbreaking research on the value of gender diversity in companies. David discusses his extensive work that quantifies the impact of workforce gender diversity on company performan…
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476. Setting Up Experiments for Your Business
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27:01In this episode of The Brainy Business podcast, Melina Palmer dives into the essential topic of setting up experiments in your business. While many organizations may shy away from testing due to intimidation or lack of experience, Melina shares her top tips to make experimentation accessible and effective. Drawing from her own academic and professi…
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Hyperbolic Discounting and Productivity in Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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8:49Addressing hyperbolic discounting is crucial for enhancing productivity in remote teams. By implementing strategies such as setting clear short-term goals, using time-blocking techniques, providing immediate feedback, incentivizing long-term goals, promoting accountability, and utilizing task management tools, teams can effectively counteract the t…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Burkeman, author of the New York Times bestseller 4000 Weeks: Time Management for Mortals and the newly released Meditations for Mortals. Oliver shares his insights on embracing the finite nature of life and how recognizing our limitations can lead to a more fulfilling ex…
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Hawthorne Effect | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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3:03The Hawthorne Effect refers to the phenomenon where individuals alter their behavior due to the awareness that they are being observed. This behavioral change can occur in response to any form of attention or monitoring, and it often leads to temporary improvements in performance or productivity. The term originates from the Hawthorne studies condu…
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Hyperbolic Discounting | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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2:11Hyperbolic Discounting is a time-inconsistent model of delay discounting; or the tendency for people to have a stronger preference from immediate rewards over rewards that come later in the future, even when these immediate rewards are smaller. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episo…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of setting and achieving goals. As the new year resolutions may start to fade, this episode offers a timely reminder and practical guidance to re-energize your goal-setting process. Originally aired in October 2019, the episode provides insights into setting "br…
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The Reciprocity Principle and Enhancing Team Cooperation | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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8:06Applying the Reciprocity Principle to enhance team cooperation can significantly strengthen the collaborative spirit within an organization. By recognizing and rewarding contributions, offering support, sharing knowledge, creating team-building opportunities, and encouraging peer recognition, teams can foster a culture where mutual support and coop…
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473. The Five Talents That Really Matter
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48:07In this episode of The Brainy Business podcast, Melina Palmer is joined by Barry Conchie and Sarah Dalton, co-authors of The Five Talents that Really Matter. Barry and Sarah share their extensive research on leadership effectiveness, revealing the five key talents that drive extraordinary performance. Their work, based on studying over 58,000 execu…
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472. Achieving Hyper Performance
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47:10In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Agnis Stibe, a renowned expert in behavioral economics and transformation design, to explore the concept of hyper performance. Agnis shares insights from his work, including his involvement with the innovative company, The Littery, which uses behavioral economics to turn…
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The Halo Effect and Remote Leadership Perceptions
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7:33Leveraging the Halo Effect can significantly enhance remote leadership by positively shaping how leaders are perceived by their teams. By consistently demonstrating professionalism in communication, showcasing expertise, fostering positive relationships, and recognizing team achievements, remote leaders can create a strong, favorable overall impres…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Ann Chow, the former CEO of AT&T Business, for an insightful discussion on what it means to "lead bigger" and how to incorporate inclusive leadership in today's evolving work environment. Ann, who made history as AT&T's first woman of color to hold the CEO position, shares h…
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470. Unlocking the Power of Vulnerability Loops
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34:44In this episode of The Brainy Business podcast, Melina Palmer explores the concept of vulnerability loops, exploring how this powerful tool can enhance trust and foster deeper connections within teams and organizations. Originally aired in October 2022, this refreshed episode highlights the importance of embracing vulnerability as a means to build …
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The Hawthorne Effect and Remote Work Performance | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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9:33Effectively applying the Hawthorne Effect to remote work involves implementing strategies that subtly remind employees of their visibility and the value of their contributions without intruding on their privacy. By adopting practices such as regular check-ins, visible metrics, and recognition systems, organizations can foster an environment where e…
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469. Revolutionizing Corporate Learning
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46:13In this episode of The Brainy Business podcast, Melina Palmer is joined by Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast. They dive into the science of brain-friendly learning and explore how corporate training can be transformed from mundane to engaging. Bob, a seasoned veteran in the learning industry,…
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In this episode of The Brainy Business podcast, Melina Palmer revisits a fascinating conversation with Nate Andorsky, author of Decoding the Why. This refreshed episode dives into the intricate world of behavioral science and its application in technology and strategy for innovative companies and nonprofits. Nate, an entrepreneur with a keen intere…
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The Economics of Remote Work | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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7:51The economics of remote work are multifaceted and far-reaching. For businesses, the potential for cost savings and enhanced productivity are compelling reasons to embrace this shift. Employees benefit from reduced expenses and improved work-life balance, although challenges persist. The broader economic landscape will continue to evolve as remote w…
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467. The Streak End Rule: Revolutionizing Motivation with Polly Kang
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49:53In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Polly Kang, a postdoctoral scholar at INSEAD, to explore the fascinating "streak end rule" and its implications for motivation and job satisfaction. Polly's research delves into how feelings influence decisions in organizational settings, using advanced quantitative tools an…
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466. Declutter Your Mind: Behavioral Economics for a More Organized Brain
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45:24In this episode of The Brainy Business podcast, Melina Palmer explores the art of organizing your brain using behavioral economics principles. Feeling overwhelmed and scattered? You're not alone. Melina shares practical strategies to help streamline your mental processes, reduce stress, and boost productivity, drawing from behavioral economics insi…
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Intro to Season 9 | Economics of Remote Work | Behavioral Economics in Marketing Podcast
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7:27Welcome to Season 9 of the Behavioral Economics in Marketing podcast. This season, we are dedicating our entire series to a topic that has reshaped the professional landscape: remote work. The COVID-19 pandemic accelerated the adoption of remote work, making it the norm for many organizations worldwide. As we navigate this new reality, it's crucial…
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465. The Leadership Amplification Effect with Adam Galinsky
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49:55In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Adam Galinsky, author of the new book Inspire. Adam, a professor at Columbia Business School, shares insights from his extensive research on leadership, negotiation, and decision-making. He discusses the continuum of inspiring and infuriating leaders, revealing that these tr…
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464. Rethinking Failure: Behavioral Insights with Madeline Quinlan
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46:42In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral scientist and co-founder of Salient, a consultancy bridging the gap between academic insights and practical applications of behavioral science. Madeline shares her journey from finance to behavioral science and dis…
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