Mo Samuels - S.O.S (Sons Of Sonix): "For any success story that we've ever heard of, it's never a straight line." - The Be Unstoppable Podcast

The Be Unstoppable Podcast

Be Unstoppable Podcast – Episode 3: Mo Samuels (Sons of Sonix)

In Episode 3 of The Be Unstoppable Podcast, host Ben Wynter welcomes Mo Samuels, one-half of the powerhouse production duo Sons of Sonix (S.O.S). A Grammy-nominated producer with multi-million-selling records and over a billion streams to his name, Mo has worked with some of the biggest names in music, including Ariana Grande, Justin Bieber, Ty Dollar $ign, J-Lo, Stormzy, Wretch 32, Chip, Wizkid and more. But behind the glittering accolades lies an inspiring story of hard work, perseverance, and staying true to your craft.

In this episode, Mo opens up about his journey from the UK underground scene to international success. He shares how Sons of Sonix developed their unique sound, the challenges they've faced in the industry, and what it takes to build lasting success in the music business. Mo also gives listeners a rare insight into the highs and lows of working with top-tier artists and the lessons he’s learned about resilience and staying grounded amid the pressures of the industry.
As the conversation unfolds, Mo dives into the impact of AI and new technology on his role as a producer, exploring how these tools are transforming the future of music. He also reveals the secret ingredients behind creating a hit record and why songwriting is the heartbeat of great music. Beyond the creative process, Mo emphasises the importance of understanding the business side of music, offering invaluable advice on how producers can protect themselves, especially when navigating tricky situations in the industry.

For anyone aspiring to make it in music, or those fascinated by the magic behind the hits, this episode offers a behind-the-scenes look at the grit, passion, and determination that go into creating a music career that stands the test of time.

To help us bring you more incredible guests, don’t forget to subscribe, follow, comment, and share this episode on social media using the hashtag #BeUnstoppable. We can’t wait to hear your thoughts!

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Special thanks to our partners UD Talent House & The CUT!

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1. Introduction (00:00:00)

2. Growing up, the early years & being introduced to music (00:02:20)

3. Falling in love with music (00:10:00)

4. Meeting Mikey & forming S.O.S (00:14:00)

5. Entering the music business (00:23:30)

6. Experiencing L.A for the first time and reconnecting with Harmony. Getting his first release. (00:26:32)

7. Learning to work with signed artists and landing his first cheque (00:38:23)

8. Working with Arianna Grande, landing cuts on her debut album and the lead single 'The Way' feat. Mac Miller (00:44:00)

9. Strategies to get into sessions with artists & meeting Wretch 32 (00:50:55)

10. Building a relationship with Wretch 32 (00:55:05)

11. Creating '6 Words' a top 5 hit record for Wretch 32 (00:57:57)

12. Learning to navigate the music business after another producer recieves credit for 6 Words (01:00:20)

13. Getting a publishing deal, working with Poo Bear and learning to write songs (01:08:00)

14. Landing cuts with Justin Bieber, Trey Songz, Ty Dollar $ign and more (01:17:30)

15. What makes a hit record (01:20:30)

16. Going independent and releasing records (01:25:18)

17. Building a creative U.K community in L.A (01:29:00)

18. A.I and the future of music (01:32:00)

19. The importance of faith (01:39:42)

20. Sacrifices made (01:43:52)

21. Taking steps into the fashion industry (01:46:58)

22. New ventures & New Business (01:51:51)

23. What it means to Be Unstoppable (01:56:41)

24. Last words and outro (02:01:32)